LEVERAGING THE DIGITAL ADVANTAGE

The broadcasting industry is seeing rapid change. Digitalisation of radio and TV broadcasting is a watershed that is enabling the industry to provide many new services on a range of platforms and meet the rising demands of audiences.

The digital revolution in production facilities makes content creation more efficient and cost effective, offering opportunities to create cross-platform and multi-screen content.

The digital environment has allowed players from many other industries to move into broadcasting, creating tough competition for existing broadcasters. They need to deal with this. In addition to making their day-to-day operations more efficient, broadcasters must plan for both the near and long term, to improve their coverage and widen the delivery of their content. They must retain existing broadcast spectrum and get hold of new frequency bands.

They need to establish new revenues streams to bank-roll the expansion in broadcasting services.

Rapidly changing digital technology is a great tool for making their operations more efficient and preparing for future development. This digital advantage needs to be leveraged to achieve these objectives.

The symposium will address all these issues and help broadcasters to use the digital advantage in a time of economic uncertainty. While the symposium will focus strongly on technology and its uses, two sessions will be devoted to programming issues: content creation for digital radio and for HDTV.

Technology workshops, running in parallel with the symposium, will provide focused presentations on emerging technologies for broadcasting services.

The participation of major industry players makes this a must-attend event for broadcasting executives.

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