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EXPWAY Partners with DTV Innovations in North
America
August 18, 2010
Source: DTV Innovations
EXPWAY, an
Electronic Service Guide (ESG) vendor and middleware provider
for ATSC-M/H Mobile and DTV Innovations, a PSIP Electronic
Program Guide provider in the U.S. and North American market
announced that they have signed a distribution/Service agreement.
EXPWAY provides interactive mobile DTV solutions
providing services to millions of viewers offering a wide
range of mobile applications. With EXPWAY’s FastESG solution,
Broadcasters can provide a feature-packed ESG to their viewers
and also generate revenue with
their Mobile DTV by transmitting banner and interstitial advertising,
voting and polling, interactivity, large VoD catalogs, RSS
feeds, etc.
The FCC has mandated that the ATSC PSIP
information is part of the digital broadcasting signal.
DTV Innovations is a PSIP vendors in this
market and their customers are leading networks such as NBC
Universal, FOX Television, and Univision. As these networks
migrate to the ATSC-MH, EXPWAY’s FastESG™ product
family will be a welcome addition to DTV Innovation’s
portfolio.
"DTV Innovation’s reputation in
the broadcast industry as best provider of PSIP software.
We also appreciate that they prioritize responsiveness and
good support for their products with their customers. They
were an obvious choice for EXPWAY to join forces with,"
said Claude Seyrat, VP of Marketing and Strategy at EXPWAY.
“For us, promoting and marketing EXPWAY’s
ESG separately, or in conjunction with our PSIP Software will
strengthen our overall product offering and give customers
in North America access to best-in-class technology, service
and support. We look forward to a long-term collaboration
that benefits both our companies,” commented Chris Knechtel,
President of DTV Innovations.
As a result of this partnership, DTV Innovations
will provide business development, sales, and technical support
for EXPWAY’s FastESG solution, accelerating the product’s
entry into the U.S. market.
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