S4M at IBC 2010: Enabling Multi Platform Sales Support & Optimization


August 12, 2010

Source: S4M

At IBC 2010 S4M will present its broadcast management and production systems.

Highlights:

The new “Central Sales Order” (CSO) module enables broadcasters to centrally control cross-media-sales-campaigns. Using S4M’s CSO existing and new sales systems for diverse platforms can be combined – no matter if they come from different vendors. That way, clients are enabled to deal with combined advertising campaigns for TV, mobile devices, the Internet etc. From order and deal management over budget split and allocation to sales channel performance tracking and invoicing – all important tasks can be accomplished centrally.

- Spot optimization engine. The module enables broadcasters to reduce the over delivery of ‘manual’ GRP-bookings dramatically while keeping - and even improving
- customer placement preferences. And using less airtime opens up the opportunity to generate additional revenue.

This important functionality now is also offered as “software as a service”. That means for example, the optimization module can be accessed via the Internet and can be used independently - no matter what kind of air time sales system a broadcaster has in use. The broadcaster wouldn’t need to maintain the corresponding software at his own location at all.

- S4M Video Production Management System (VPMS) and the studio production tool ClipJOCKEY as well as “all in one” Broadcast Management with Dynamics Media and Production Planning with S4production.

Find S4M at IBC 2010 in Amsterdam, booth 3.A41.


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