TV Station in a Mac becomes reality -- Operating
a complete TV Station entirely on the Mac platform - IBC Stand No. 12E.E10
September 10, 2008
Source: ToolsOnAir
Operating an entire TV station completely
on the Macintosh is the vision of Vienna-based company ToolsOnAir
Broadcast Engineering GmbH, who will introduce their working
solution at the IBC conference in Amsterdam from September
12th to 16th.
Incorporating the administration solution from Passau-based
Step2e, the "TV Station in a Mac" enables journalists
to access all editorial elements of a TV show and edit relevant
workflows such as narration and text-inserts through Step2e's
content management system.
Step2e further automates ad planning and disposition –
depending on the clients' budget, an advertiser's commercials
are inserted automatically over a certain timeframe.
Extensive reports give management a quick and convenient overview
of revenues and scheduling times with the push of a button.
Based upon the program schedule within Step2e, the exact sequence
plan
is passed on to ToolsOnAir's playout solution, including all
the required graphic text elements for the Info Layer.
ToolsOnAir's real time graphics solution "Composition
Suite" lets TV stations - for the first time ever on
a Mac - include real time information such as news tickers,
weather information, stock charts or any other data source
from the internet, throughout the day.
This cost-efficient solution provides TV stations with the
opportunity to offer the Info Layer as an supplementary advertising
channel to their customers.
"For the first time ever, there's a complete solution
to operate a TV station entirely on standard hardware from
Apple.", says Gilbert Leb, VP Sales of ToolsOnAir. "TV
Station in a Mac not only reduces the upfront cost to start
up a TV station, it also reduces the maintenance costs significantly".
ToolsOnAir will be demonstrating their complete solution together
with Step2e at their booth 12E.E10
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