VDS Announces Promotor for Ross XPression

August 6, 2010

Source: VDS Video Design Software

VDS announced that it will support the new Ross XPression graphics system with its enhanced automation product, Promotor.

Promotor is unique in its ability to drive real-time On-Air events in concert with broadcast automation. By design, Promotor extends the capabilities of station automation, bridging the gap between demand and capability with rules based actions applied to basic automation playlist events.

The result is Promotor delivering complex lower thirds and full screen graphic promos with a "crafted look" at precisely the right moment. With XPression, Promotor is aware of every stage of the On-Air event, not just the automation start time and this produces an outstanding level of quality that sets this solution apart.

"We are very excited about our new partnership with Ross Video" said Larry Mincer, President of VDS. "Together, Promotor and the XPression graphics platform are a game changer: Video, Audio, Graphics, 3D and 2D all in a streamlined and easy-to-manage environment. Promotor exploits the power of XPression to produce sophisticated branding events combining animations, text and audio in real-time. Together Promotor and XPression excel and raise the bar on automated graphics."

Promotor integrates with XPression and the existing automation system, streamlining repetitive processes, increasing on-air branding and reducing workload. With Promotor graphic events are more consistent, with an unmatched level of reconciliation and repeatability.

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