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AmberFin launch New iCR Standards Converter
March 2, 2010
Source: AmberFin
AmberFin launch
New iCR Standards Converter New approach to standards conversion,
transcoding and rewrapping for file based workflows
AmberFin has announced the launch of the
new iCR Standards Converter, joining its iCR
software range.
Standards Conversion is a key tool for monetising existing
content in markets with different frame rates, and as companies
migrate towards file-based working, there is increasing demand
for file based standards conversion, that does not require
costly videotape layback.
The iCR Standards Converter is a new software product, specifically
designed for standards conversion in a file based environment
with a comprehensive range of high quality temporal, spatial,
codec and wrapper conversion tools, delivering best-in-class
results.
Workflow is highly efficient, with extensive integration and
automation possibilities to third party software and storage
technology. Supplied as software, the iCR Standards Converter
runs on non-proprietary open architecture, allowing users
to benefit from latest IT developments and integrate into
increasingly IT-centric environments.
Input and output formats are not limited to traditional broadcast
video alone, as a wide range of content demands, ranging from
web and mobile through SD and HD can be satisfied. The iCR
Standards Converter also includes a wide range of audio tools,
not found in traditional standards conversion products.
Bruce Devlin, CTO of AmberFin, says: “Our customers businesses
are changing and they need new answers to delivering content
at high quality in a cost effective manner. The new iCR Standards
Converter fits exactly into the new file based business processes
our customers are deploying. Our customer base wants to reduce
it’s reliance on using videotape methodology and all
that it entails, and the iCR Standards Converter is a major
step forward in that process”.
The iCR Standards Converter is available in March 2010.
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