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OpenMedia goes to South Africa for FIFA worldcup
March 23, 2010
Source: Annova
German public broadcasting
group ARD is supplying a mobile OpenMedia system (by ANNOVA Systems) to its journalists
for use during the FIFA soccer worldcup 2010 in South Africa.
Led by the public station SWR ( Südwestrundfunk) a mobile
OpenMedia system exactly matched to the needs and demands
of large events was designed.
To enable coverage of the FIFA soccer worldcup
2010 in South Africa, public broadcaster SWR has implemented
a mobile OpenMedia editorial system to support planning, scheduling
and production in cooperation with ANNOVA.
Planned contributions include broadcasts from the German national
team camp, press conferences, games broadcasts and the supply
of background reports for the whole group of broadcasters.
The journalists on site receive their own agency information
and access to all sports schedules of news agency DPA. Schedules
can be directly imported and managed in the OpenMedia „EventCalendar“
through the use of the EventML G2 standard protocol.
The workflow includes a scheduling level
(weekly and daily planning) as well as a broadcast planning
system based on content containers. In addition the local
directors as well as the production process are supported
with the OpenMedia „E-Regie“ module. The broadcasters
editorial office and broadcast control room at SWR headquarters
(Baden-Baden, Germany) are directly networked with the OpenMedia
system in South Africa and are always linked to the current
flow of the broadcast.
To keep the broadcast planning as flexible
and open for other systems as possible, the OpenMedia rundown
can be exported via XML and edited independently of OpenMedia
on a laptop before being re-imported into OpenMedia.
This builds on the good experience of SWR
with OpenMedia during the UEFA Euro 2008 European soccer cup
(in cooperation with the Bavarian Rundfunk at that time) and
brings it into a mobile system. It will also offer SWR journalists
the chance to locally manage their reporting in their usual
OpenMedia framework at large events in the future.
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