Autodesk Film and
TV Solutions Help Grow Post-production and Broadcast Businesses
April 11, 2008
Source: Autodesk Media & Entertainment
In an increasingly
competitive market, broadcasters and post-production facilities
are differentiating and growing their businesses by investing
in Autodesk, Inc.'s visual effects and finishing solutions.
These solutions provide digital artists and editors with the
professional tools necessary to quickly produce high-value
content. Facilities that have benefitted from recent purchases
of Autodesk systems include BSkyB, Sight Entertainment, Mere
Mortals, E3 Post and Channel 4.
BSkyB
In the United Kingdom, London-based BSkyB's
in-house creative department has invested in an Autodesk Smoke
software system for editing and finishing to work alongside
its Autodesk Flame software system for visual effects and
Autodesk Backdraft Conform software as the media management
solution. These Autodesk products are used for promos, titles
and channel branding across BSkyB's news, entertainment and
sports channels.
"Flame is key to our smooth workflow
at BSkyB," said Nassreen Akhtar, the facility's creative
facilities and operations manager. "On our major projects,
you simply couldn't accomplish our 2D/3D work in any other
environment. Since we moved to Flame, things have just become
better and better, especially with Linux, which has made a
huge positive difference in our production pipeline. Autodesk
systems are also great for working directly with clients.
Autodesk's environments are much more interactive than other
offerings. Whether it's our own in-house producers or clients
from external production companies and agencies, Flame and
Smoke help us accomplish collaborative, top-quality work at
a speed difficult to match."
Sight Entertainment
After six years of production-proven satisfaction
with Autodesk Combustion software, California-based Sight
Entertainment has added an Autodesk Smoke system to its pipeline.
Since adding the Smoke system less than three months ago,
Sight Entertainment has used it to complete multiple projects,
including an effects-heavy spot for Japanese client Suntory
and a music video for Radical Media director Zach Merck.
Sight Entertainment owner and effects supervisor,
Yuzaburo Saito, said, "Sight Entertainment is a growing
visual effects studio. After our first demonstration of the
Smoke capabilities, our decision to convert from a competitive
product to Autodesk was simple. Autodesk solutions have helped
us gain the trust and respect of international and domestic
clients. Smoke has been instrumental in providing the speed
necessary for compositing 2D and 3D elements and finishing.
The system has accelerated our workflow and has given us the
confidence to solve tricky shots in real time, right in front
of the client."
Mere Mortals
In the United Kingdom, Newcastle-based facility
Mere Mortals invested in an Autodesk Smoke editing/finishing
system to grow its business. Steve Walmsley, Mere Mortals
managing director, said, "In addition to work from clients
in the thriving regional film and advertising industry, our
new Smoke system is attracting a substantial amount of business
from outside the North East of Britain. Big budget productions
filmed in Newcastle have traditionally sent their editing
work south because local facilities weren't available. The
technical capabilities of Smoke, with its real-time, mixed-resolution
interactivity for all types of creative editorial work, offer
film and post-production clients everything they need. Smoke
allows us to compete with rivals across the UK and gives our
business the edge required to win more jobs."
E3 Post
Washington, D.C.-based E3 Post added an
Autodesk Flame visual effects system to its facility, and
as a direct result, has seen a steady increase in its client
base. The Flame system has enabled E3 Post's transition and
ultimate growth into more corporate, commercial, and political
work. Victor Wolansky, visual effects artist at E3 Post, said,
"Flame gives you so much freedom, flexibility, speed
and creative control -- exactly what I found lacking in competing
systems I've worked with. I immediately got into Action, Batch
and the 3D compositing environment, and I'm still learning
new things every day. Flame just has so much to offer."
Wolansky goes on to say, "I've never
had this kind of experience with any other product. I've had
more creative and career success with Flame over the past
year and a half than with all the other competitive systems
I've used throughout my 17 year career."
Channel 4
United Kingdom-based Channel 4 has invested
in a Smoke system for its post-production arm called 124 Facilities.
The system was selected after rigorous testing alongside systems
from other vendors. Smoke will be used to finish trailers
for three channels: Channel 4, E4 and More4.
"We were finding that more and more
finishing was being done out of house, so we decided to invest
in a finishing/effects system, enabling us to grow our business
by offering these services in-house," said Tony Chamberlain,
124 managing director. "Smoke proved to have all the
right tools for our needs and, from a user point of view,
it's the system that the editors and clients are most happy
with."
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