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Avid Pulls Out Of NAB2008
November 13, 2007
Source: Avid
Avid Technology, Inc.
today announced that it will introduce a major shift in its
approach to serving industry professionals in the digital
content creation, management, and distribution industries.
Based on extensive market research, Avid plans to announce
a series of customer-focused initiatives in 2008 – all
of which will be designed to make it easier for customers,
prospects and the media to interact with the company. The
company said it would reveal the full details of its 2008
plan to the public in February, which will set the stage for
a blitz of new user-community initiatives, technical support
programs, highly-personalized events, and innovative product
announcements throughout the year.
The company also announced that it will not have an exhibition
booth at the 2008 National Association of Broadcasters (NAB)
Convention, but plans to be in Las Vegas next April to meet
with customers.
“We are always evaluating the most effective ways to
build closer relationships with our customers and keep pace
with the ever-changing media market. Over the past few months,
we’ve been collecting data from all of our constituents,
and the findings have been clear – we need to connect
with users in new ways,” said Graham Sharp, vice president
and general manager of Avid’s Video division. “As
a result, we’ll unveil a series of initiatives in 2008,
which we believe will shake things up for our industry –
in every region of the world and across all facets of our
business. In the past, we’ve seen how investing marketing
resources in alternative, customer-focused activities, can
be more effective with our users – and to our bottom
line. It’s time for Avid to start giving something back
to the industry and these activities will create a more vibrant
community where customers and newcomers can learn, share,
and understand where the industry is headed – and how
they can help shape it.”
Those who are interested in receiving more
information about Avid’s customer-focused initiatives
in 2008 can register for e-mail alerts at: www.avid.com/we-are-listening
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