
Bitcentral's Revolutionary Digital Newsroom Solution
Sweeps across Nation in Nine Weeks
October 24, 2007
Source: Bitcentral

Bitcentral
Inc., a leading provider of news production, archiving and
distribution solutions to local television stations, has fully
installed and gone live with its revolutionary Precis end-to-end
digital news production solution at nine TV stations in the
last nine weeks. The complete uprooting and conversion of
the nine traditional news broadcast stations from tape to
digital is unparalleled in frequency and thoroughness.
The following stations have gone live with the Precis solution
between July 24 and October 20:
WAFF in Huntsville, AL
WLBT in Jackson, MS
KMOV in St. Louis, MO
WPTZ in Plattsburgh, NY
KHON in Honolulu, HI
KOHD in Bend, OR
WINK in Ft. Meyers, FL
WTMJ in Milwaukee, WI
WISE in Fort Wayne, IN
Bitcentral's Precis, an innovation in digital news production
systems, is a non-proprietary, fully turnkey play-to-air digital
news management system. The all file-based workflow solution
is browser based and highly scalable, with virtually no limits
on the number of users that can access the system. The system
delivers an integrated on-line archive with inexpensive commodity
storage for SD or HD video content, as well as provides the
stations with a complete "eco-system," featuring
full integration with iNews, ENPS and editing software of
choice, including Canopus ® Edius, Sony ® Vegas, Adobe
® Premier Pro and Apple ® Final Cut Pro.
With all stations going live with Precis smoothly and according
to schedule, all locations were converted from tape to complete
digital automation within one week, and experienced no delays
or setbacks.
"This effort marks a milestone in the capacity of Bitcentral
to outperform our competitors in the marketplace," said
John King, Vice President of Engineering for Bitcentral. "The
concept of bringing a new station and it's entire news editorial
and production staff onto a system of this scope each and
every week speaks volumes to our ability to serve our customers
at a level unforeseen and unmatched in the broadcast business."
In addition to providing Bitcentral solutions, the company's
exceptional support team served as one central point of contact
for the entire newsroom, regardless of component brands to
ensure the fluidity and effectiveness of the overall system.
"Other competing vendors approached us at WPTZ speaking
of optimizing their own proprietary equipment," explained
Andrew Lombard, Director of Technology at Hearst-owned WPTZ
in Plattsburgh, N.Y. "Bitcentral took an exact opposite
approach - they asked me what I wanted, and they delivered.
Their recommendations weren't to necessarily purchase all
of their components; they recommended components that would
best suit our specific needs, regardless of brands. Their
support is fantastic in that they are listening to your needs,
not just trying to sell everything."
In addition, although Bitcentral servers and archiving solutions
will now initially operate on Hewlett Packard ® hardware,
the company also provides the option of purchasing other hardware
and storage solutions of choice according to specific needs,
and supports full integration.
"The immense flexibility of the Precis system will allow
us to maintain our archive online indefinitely," added
John Emmert, Director of Technology at WINK-TV in Ft. Myers,
FL. "Instead of purchasing ultra-expensive robotic, digital
tape offline archives for old materials, as well as paying
an archivist to manage the mess, the Precis system allows
us to purchase an unlimited amount of inexpensive storage
as needed for the future. This ensures that the ease by which
our newsroom runs on the Precis now, continues well into the
future - easy and hassle free."
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