Blackmagic Design Acquires EchoLab

August 13, 2010


Source: Blackmagic Design

Blackmagic Design announced the acquisition of all assets of EchoLab Inc., a provider of production switchers. EchoLab has over 35 years of experience in designing and building production switchers since 1974.

Note: Echolab went into liquidation in March, 2010 - http://www.broadcastequipmentguide.com/echolab_05_24_10.php

The ATEM production switchers will be demonstrated at the Blackmagic Design IBC 2010 booth #7.B25.

ATEM combines features such as SuperSource, a separate multi layer engine with 4 x 2D picture in picture DVE's and 4 x keyers. SuperSource can be called at any time, and connects into the switcher as an input.

For connecting cameras, decks and computers, the ATEM 1 M/E model includes 8 SDI inputs that operate at SD, HD and 3 Gb/s SDI, plus 2 switchable HDMI/Analog video inputs. ATEM includes multiple SDI outputs for program, preview, and aux. outputs, plus an HDMI output for the multi-view monitoring output.

The ATEM 2 M/E model includes 15 x SD, HD and 3 Gb/s SDI inputs, as well as 3 x switchable HDMI/analog inputs for a total of 18 video inputs. ATEM 2 M/E also includes two multi-viewer outputs, clean feed, aux., program and preview SDI outputs. All ATEM switchers include serial ports for camera and VDCP servers as well as genlock.

ATEM switchers allow previewing of transitions before putting them on air. Users simply select "Preview Transition" , and the preview output of the switcher will show all the elements of the transition.

When working with multiple cameras and sources, ATEM includes a built in multi-viewer that lets you see multiple sources on a standard HDMI television or monitor as well as program and preview outputs. When sources are on-air, ATEM multi-viewer displays highlighted borders, and multi-viewer windows can be custom labeled.

ATEM also includes Stinger transitions for exciting and creative transitions. Stingers can be loaded into the switcher, and are then available on the 2 built in media players. ATEM can hold 32 stills and hundreds of frames of real time clips with alpha channels, so users have a wide range of graphics and clips to play back as animations, supers and stingers. Media players can be selected into any of the 4 built in upstream keyers or the transition block for ultimate flexibility and creativity.

For enhanced effects and transitions, ATEM includes a 2D DVE with borders and drop shadows that can be used with any upstream keyer or in the transition block. This means the built in DVE can be used for transitions, or it can be used for keying operations. Because the 4 built in upstream keyers are stacked, users have a wide range of layering options available, and completely independent of the SuperSource input.

When the 4 upstream keyers are combined with 5 SuperSource layers, the transition block keyer, the 2 down stream keyers and the stinger, even a 1 M/E ATEM switcher can have up to 13 keyers on screen simultaneously.

ATEM can be fully automated with macros, and also includes support for VDCP controlled servers and robotic cameras, all from the ATEM control panel. Customers can use the built in joy stick for controlling cameras, and then recall macros.

ATEM Key Features

•1 M/E model supports 10 video inputs, 2 M/E model supports 18 video inputs.
•SD, HD and 3 Gb/s SDI, HDM and analog video inputs.
•Full 10 bit HD operation for broadcast quality.
•Built in multi-viewer for monitoring switcher sources, includes custom labeling and tally borders.
•Built in SuperSource allows 4 picture in picture DVE's and 4 keyers independent of the M/E.
•2 Media Players are built in for animated graphics and stingers.
•Stinger effects are independent of keyers.
•Includes 4 upstream keyers with each including chroma, luma, linear and pattern keying built in.
•Includes 2 downstream keyers, and independent fade to black.
•Supports macros, and graphic and clip downloads via PC software.
•Up to 13 keyers active at one time.

Availability and Price

ATEM is currently being retooled for production and will be available late 2010 for US$19,995 for the 10 input 1 M/E model, and US$51,995 for the 18 input 2 M/E model from Blackmagic Design resellers worldwide.

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