BE TO SHOWCASE ITS UPGRADED MESSAGE MANAGEMENT SYSTEM


March 19, 2008

Source: Broadcast Electronics

Broadcast Electronics (BE) is stepping up nontraditional revenue and relevant text endeavors with new features and upgrades for its text automation system, to debut at booth N7007 during the 2008 NAB Show.

At the heart of The Radio Experience (TRE) upgrade is a new modular architecture that streamlines message generation and scheduling for text readout on RDS, HD Radio and Internet streaming tuners.

With more flexibility and greater programmability, BE's The Radio Experience now addresses a growing interest in radio text opportunities as HD Radio and RDS become staples in major-market stations and as traditional ad revenues level off overall. "This upgrade brings a whole host of new revenue opportunities to broadcasters, and a great deal of local personalization options that wouldn't otherwise be possible from an operational standpoint," said Ray Miklius, BE Vice President, Studio Systems.

Opportunistic insertion of text ads for high-impact exposure plus online text plug-ins from weather, sports and other information providers are among the benefits. The Radio Experience is targeted to broadcasters expanding their text operations beyond 'now playing' song and title information, and represents BE's 20-plus years in studio automation.

"There is considerable transference of technology from our program automation and webcasting lines that we've been able to move over to TRE," added Miklius.

The Radio Experience data generation and management system draws from BE's AudioVAULT digital media system to automate impressions by the clock as well as by event for opportunistic high-impact text ads. It also borrows from BE's SoniXtream webcast line to integrate plug-in applets from service providers for real-time weather, stocks, sports and other information.

In addition, ad insertion technology pioneered by BE is being used by The Radio Experience to track ads and eliminate the possibility of running competing audio and text messages simultaneously; smart scheduling tools prevent a text ad from running at the same time as a competing audio spot, for example.

BE's The Radio Experience product line is available as single-station or multiple-station configurations for automating and managing text for one or a cluster of stations, both for RDS and HD Radio broadcasts. New software versions of The Radio Experience will be available by the 2008 NAB Show, with third-party plug-ins to follow by fall 2008.



Submit a Company

Submit News

Submit a Job

Submit an Event