Broadcast Pix Names
Russell Whittaker Senior Vice President, Promotes Arco Groenenberg
to Vice President of Sales
October 2, 2009
Source: Broadcast Pix
Company Also Opens South America Office
in Brazil
Broadcast Pix has named company co-founder Russell Whittaker
Senior Vice President, and has promoted Arco Groenenberg to
Vice President of Sales. Whittaker had been serving as Vice
President of Sales for the company, while Groenenberg had
been Director of Sales, Americas and Asia. Broadcast Pix is
also announcing the opening of its new sales office in Rio
de Janeiro, Brazil.
“Broadcast Pix continues to grow at a time when other
manufacturers in our industry are struggling, and much of
our success can be attributed to Russell and Arco,” said
Ken Swanton, President of Broadcast Pix. “Plus, our new
office in Brazil will help us continue to build our international
presence.”
Whittaker, an industry expert in the television equipment
marketplace, helped establish Broadcast Pix in 2002. A graduate
of Boston University, he previously led the sales efforts
at Echolab, where he worked from 1981 to 1990 and again from
1995 to 2002. He also served as President of 625, a representative
of American manufacturers exporting to Europe, from 1991-1995.
At Broadcast Pix, his duties as Senior Vice President include
consulting with key accounts and building relationships with
partners.
Groenenberg joined Broadcast Pix in 2007. Previously, he served
in a variety of senior sales positions in Europe and the United
States for more than a decade at Pinnacle. When Avid Technology
acquired Pinnacle in 2005, he was named Sales Manager for
Broadcast – Post and New Media. Groenenberg earned his
bachelor’s degree in business and management from the
University of Phoenix.
“South America offers a lot of growth potential for Broadcast
Pix,” Groenenberg said. “Our product offer tremendous
value for customers wanting to work in SD and HD – and
we offer a great upgrade path for current customers to move
to 3G/1080p in the future.”
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