BTS to introduce Express entry-level broadcast traffic management system at IBC2009

July 15, 2009

Source: Broadcast Traffic Systems

Broadcast Traffic Systems (BTS) announces BTS Express, a downloadable broadcast traffic management system based on the established and widely used BTS Enterprise application. An easily-expandable modular package, Express provides traffic and ad-sales management for single-channel or multi-channel presentation suites and playout centres.

"Express is an entry-level application designed for broadcasters who require an efficient, affordable and scalable means of media-traffic control and supervision," explains Dave Hughes, Commercial Director, BTS. "It is based on three modules which together provide all the features necessary to manage advertising sales and traffic, including programme planning, traffic scheduling, transmission scheduling, as-run scheduling and media management.

Customers can select the modules needed to support their current level of business. The basic Express System module consists of the infrastructure required to operate a single channel. The Express Scheduling option adds a media library, programme library, promo library, long-term scheduling and presentation scheduling.

The Express Sales option incorporates all the facilities required for sales administration, contract management, sales finance and invoicing. Express can be quickly expanded through the addition of extra elements or through a full upgrade to BTS Enterprise. A big advantage of the software is ease of operation; our browser-based input screens are familiar to anyone who uses the Internet."

"Express is designed for use on standard servers running Windows or Linux with a Microsoft SQL or My-SQL database," adds BTS' Technical Director Craig Buckland. "It can be downloaded and implemented via the Internet for almost immediate operation, drastically reducing implementation costs. A quick-start set of instructions along with Internet-based training enables operators to become familiar with the system and its browser-based interface quickly and easily.

Playlists can be exported to third-party automation systems. As-run logs can be imported to reconcile planned output with the actual items transmitted. Comprehensive management reporting and graphical analysis tools are provided, integrated with the main operating database to ensure information is fully up to date."

BTS specialises in the development and provision of traffic management software for the broadcast industry. Applications are developed using Web Services technology allowing software delivery and support using standard browser interfaces, scalable for single and multi-channel operations.

Using standard technology, BTS can offer high quality solutions at cost-effective prices. BTS has extensive experience in broadcasting that enables the company to produce solutions that cover all key areas including programme asset management, scheduling, media management, traffic and advertising sales.

BTS has clients throughout the world including major customers such as MTV, Al Jazeera and CNBC.

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