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Broadway Systems 2008 NAB Show Preview
February 13, 2008
Source: Broadway Systems
Broadway Analytics
Broadway Analytics is the first reporting, data analytics,
and business intelligence system engineered specifically for
the cable network industry, giving users the ability to analyze
data from Broadway Systems or to identify, integrate, and
analyze data across multiple business systems. Cable networks
can make more informed decisions, take appropriate action,
and ultimately improve the yield from advertising assets.
Broadway's "cable network-ready" solution brings
data warehousing, interactive reporting, analytic, scorecard,
and dashboard capabilities to deal, inventory, and revenue
analysis — whether by account executive, network, daypart,
selling title, program, inventory type, or client — all
leveraging the flexibility of a modern architecture and intuitive
user interface.
With Broadway Analytics, operators can move directly from
monitoring a scorecard or reading a report into an analysis
of that same information. When a problem is identified, users
can dive right in, ultimately helping transform data into
insight.
Broadway Sales Planning & Proposal
Broadway's Sales Planning & Proposal software enables
cable networks to more effectively manage the complexity associated
with new sales inventory, changing advertising sales practices,
and increasingly stringent business management and control
policies.
The software allows users to build customizable packages and
track all processes from sales through billing. Real-time
inventory data is available during plan/flowchart changes,
providing the ability to see the impact on available inventory.
In addition, integrated planning for linear and nonlinear
businesses and support for Google AdSense™ functionality
is also included. The system's highly configurable, rules-based
workflow enables ad sales organizations to manage deals during
the flight, including multiple approval points and full auditing
capabilities.
Broadway Stewardship
Broadway's integrated and real-time Stewardship system enables
a cable network to more precisely and cost-effectively manage
its delivery against client commitments with the goal of better
satisfying obligations while maximizing advertising yields.
The Stewardship system allows operators to assess daily or
weekly delivery performance and ADU (Audience Deficiency Units)
analysis for deals, using the company's flexible rating source
management, which includes Nielsen overnight, C3 commercial,
and support for future ratings sources. The system also allows
users to analyze delivery performance against various parameters
including daypart, demographics, advertiser, agency, and account
executive, among others.
Broadway Traffic & Billing
Broadway's Traffic & Billing software is fully integrated
with sales, programming, and reporting modules, enabling greater
productivity for a cable network's ad sales operations team.
Late changes, secondary events, multiple networks, and complex
deals are easily managed. Secondary events — including
squeeze, DV, logo, CC, and bugs — can be scheduled on
the same log and exported for master control purposes.
The latest software release incorporates an intuitive Microsoft®
Office 2007 style interface, enabling dramatic productivity
enhancements through the user's control of his or her workspace.
The latest version has also been integrated with the DART
Internet ad serving engine to further enable Broadway's cross-platform
billing capabilities. This enhancement adds to an extremely
flexible automated billing platform that already supports
standard broadcast, Gregorian calendar, end-of-schedule, on-demand,
co-op, and level billing options.
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