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Digital Rapids Advances VOD Encoding
for Major U.S. IPTV Provider
October 18, 2007
Source: Digital Rapids
Digital Rapids
has worked closely with a premier U.S. telecommunications
provider, along with leading content providers and post production
facilities, to bring to market an advanced H.264 encoding
platform meeting the provider's demanding requirements for
Video on Demand (VOD) content for its flagship IPTV video
service.
Studios and facilities including Ascent Media Group, Global
Digital Media Xchange, Starz Entertainment, TVN Entertainment
and more are using Digital Rapids' StreamZ encoding solutions
with the new Digital Rapids Studio AVC Encoder module to encode
VOD assets for the service, the first entirely Internet Protocol
(IP)-based video service offered by a national U.S. provider.
"To ensure that subscribers enjoy a viewing experience
meeting their high standards, the IPTV provider developed
a set of specifications for quality, bit rates and feature
richness that encoded content must meet, but which exceeded
the capabilities or workflows of other available encoding
solutions," said Brick Eksten, President of Digital Rapids
Corporation. "We're excited to have worked in tandem
with the provider and the studios to break new ground in encoding
for VOD and IPTV with the Digital Rapids Studio AVC Encoder."
"This new IPTV service is an excellent example of the
IP-based future of television, and we're thrilled to be working
with Digital Rapids and the telecom provider on this project,"
said Andy Shenkler, VP, Operations, Global Digital Services,
Ascent Media Group.
"As has always been our experience with Digital Rapids
solutions, the new Studio AVC Encoder works very well for
encoding premium H.264 content, and has allowed Starz Entertainment
to get a quick start on this expanding IPTV distribution opportunity,"
said Jim Porter, Vice President of Post Production and Broadcast
Operations at Starz Entertainment.
Digital Rapids StreamZ encoding solutions combine powerful
hardware for video and audio capture and pre-processing with
the comprehensive Stream software interface, delivering high-quality,
multi-format media encoding for exacting applications such
as IPTV and VOD. The advanced, hardware-based video processing
features enable optimum quality and the most efficient use
of bandwidth in the compressed result.
The Digital Rapids Studio AVC Encoder extends the H.264 encoding
capabilities of StreamZ with advanced features optimized for
the stringent requirements of IPTV applications such as Closed
Caption embedding, Transport Stream multiplexing and "trick
play" support for set-top box playback.
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