DIGITAL VISION WINS COVETED ENGINEERING AWARD FROM THE HOLLYWOOD POST ALLIANCE


September 11, 2010

Source: Digital Vision

The Hollywood Post Alliance has announced today that Digital Vision will be honoured with the industry trade organisation’s respected Engineering Excellence Award for its High Dynamic Range (HDR) workflow.

The HPA Engineering Award, widely considered one of the most sought-after honours in entertainment technology, showcases outstanding product or technology application offerings in post production.

Digital Vision’s HDR workflow was developed in response to the needs of customers in the rapidly evolving ecosystem of content creation and delivery elements. Historically, production has relied on a 10-bit film-centric pipeline, but increasing pressure on today’s deliverables has elevated those requirements, demanding unsurpassed precision and quality.

In response, Digital Vision pioneered a colour workflow with true HDR support using 16-bit Half Float OpenEXRs. The Open EXR-based workflow means that high dynamic range content can be graded in Half Float native format in real-time without any pre-conversions, loss of dynamic range or precision, allowing rendering and previewing at the intended delivery format, whether for Digital Cinema, film output or Blu-ray, without premature loss of quality during the colour mastering process.

Bruno Munger, Senior Product Manager for Digital Vision commented that, “Ultimately, it’s our customers who continually raise the bar of excellence, and they help us push the boundaries in non-linear grading both in terms of creation and technology. This HDR workflow impacts many aspects of the colour grading process by opening up the process to 16 bit Half Float colour space. We believe that it represents a dramatic improvement in the art and management of the colour workflow from ingest to delivery.”

Concluding, Munger noted, “It’s an absolute honour to be recognised by the HPA with an Engineering Award; we consider it the gold standard. Because it comes from our community and our peers - those individuals and companies working side-by-side with us in post production – it’s extremely meaningful to our Digital Vision team.”

The win is the second HPA Engineering Award for Digital Vision, who took home a 2007 Engineering Award for its DVO product.

The 2010 HPA Engineering Award will be presented on November 11th, 2010, in a gala evening ceremony at the Skirball Center in Los Angeles, CA. For further information contact +1 818 769 8111 or visit www.digitalvision.tv. For information about the HPA Awards visit www.hpaonline.com.

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