Abu Dhabi Media Company Builds First
OB Van and Studio in HD with EVS
March 3, 2008
Abu Dhabi Media Company
(ADMC), the premier provider of broadcast services in the
city of Abu Dhabi, has entrusted EVS with equipping their
first High Definition Outside Broadcast Van, as well as with
their first fully tapeless HD studio workflow.
ADMC was founded in June 2007 to carry
out all media-related activities for Abu Dhabi, including
broadcasting and production. This is also the first purchase
of EVS equipment by the new media company.
"EVS has a reputation around the world for reliability
and easy integration with other third-party tools," said
Abdul Hadi Al Sheikh, Chief Technology Officer of ADMC. "We
wanted everything in our new studio and OB Van to be cutting
edge in terms of technology, but proven in terms of reliability.
We knew EVS could provide both."
EVS is no stranger to the OB market, with the XT production
server leading as the industry-standard server for outside
broadcast vans around the world. ADMC acquired eight 6-channel
HD XTs for the van for ingest and Super Motion capabilities,
with an XFile external hard drive disk for removable storage.
The IP Director media management system gives users the ability
to control the XT easily, allowing for ingest, storage,
logging, archiving, and easy interaction with third-party
tools, including NLEs and post production equipment.
"The XT can be found in every OB van at every event,"
said Samer Younes, Head of Engineering for ADMC. "The
fact that it integrates so easily with other equipment makes
it extremely valuable to our entire production workflow."
In the studio, a similar set-up ensures ingest of new material
on one 6-channel HD XT, with secure and reliable near-line
storage available via the XStore. The IP Director once
again manages all servers on the network, and enables all
users to see all media anywhere on the network, whether it
was ingested from the OB Van or in the studio.
"We know HD is where broadcasting is headed right now,"
said Farid Kabani, Head of TV Engineering for ADMC. "EVS'
solutions provide us with the intuitive tools we need right
now, but also the assurance that we will be able to keep up
with technology by expanding our workflow without losing time
"HD is quickly becoming the expectation all over the
world, including in the UAE," said Bruno Schmetz, Sales
Manager of EVS Middle East. "EVS is proud to provide
easy-to-use equipment that makes it possible for broadcasters
to create quality programming in HD."
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