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FOR-A TO DEMONSTRATE COMPREHENSIVE MEDIA
MANAGEMENT SYSTEM AT IBC - Stand No. A51/B59
August 11, 2008
Source: FOR-A Corporation
MXF to Baseband Converter and MXF File
Conversion Software are First in the System to be Launched
FOR-A, a leading manufacturer of video and audio systems for
the broadcast and professional video industries, will demonstrate
MediaConcierge, a comprehensive content management system
for use by broadcast television stations and video production
houses worldwide at IBC 2008 from September 12-16th in Amsterdam.
First introduced at NAB 2008, the first two MediaConcierge
products in the system, the MBP-100SX baseband converter and
the MCS-100M MXF file conversion software, will make their
European debut at IBC. FOR-A will exhibit in Hall 2, Stand
A51/B59 during IBC.

MediaConcierge manages content for broadcasters so that they
can take full advantage of all business opportunities that
exist for its media assets. It handles tasks such as media
ingest and format conversion, allowing each media asset to
be repurposed for delivery via a variety of outlets, including
broadcast, the Internet, and packaged media. The system converts
between common file and digital video formats; facilitates
search, browse, and file delivery; and interfaces to third
party media content databases and archives.
The MBP-100SX converter converts XDCAM HD MXF files to baseband
video and HD-SDI signals, and vice versa, in realtime for
applications requiring baseband video. This converter uses
a new MBP video card developed by FOR-A that supports XDCAM
HD, DVCPRO HD and AVC-Intra tapeless media files. FOR-A will
develop additional converters, including one for H.264 and
another for AVC-Intra. Both will utilize an MBP board and
will be part of the MediaConcierge product family, depending
upon future market needs.
During the shooting, editing, and delivery process, there
are many points where the file must be converted to baseband
signals. Workflow is improved when converters receive video
data as a file via the network, convert that data to baseband
signals, and then enable the playback.
The MCS-100M MXF conversion softwarewhich consists of
three software plug-ins MCS-10PD (DVCPRO), MCS-10PA (AVC-Intra)
and MCS-10SX (XDCAM)--enables the conversion of MXF (Media
Exchange Format) data files between the P2 HD and XDCAM HD
formats.
With MediaConcierge, once data has been managed, high-speed
search based on metadata and proxy data can immediately locate
stored scenes. The high compatibility of the MediaConcierge
database structure means it can be linked with nearly all
existing databases. Therefore, operators can create a unified
management environment without replacing their existing system
configuration.
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