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Front Porch Digital's DIVArchive Named Hall
of Fame Solution for NASCAR Media Group
May 5, 2008
Source: Front Porch Digital
NASCAR Media Group, which
provides production services and content generation for the
National Association for
Stock Car Auto Racing, has selected Front Porch Digital's
DIVArchive to manage storage of incoming footage as well as
an irreplaceable archive containing more than 50,000 hours
of NASCAR film and video, some dating as far back as 1948
when NASCAR was founded. The Front Porch solution will underpin
transition to a tapeless workflow to be completed in time
for NASCAR Media Group's move in 2009 from its current Charlotte,
N.C., facility to the tower of the NASCAR Plaza, now under
construction in the same city.
"This project is the fulfillment of a dream for all of
us at NASCAR," said Scott Rinehart, NASCAR Media Group's
director of internal operations. "It's something we've
wanted to do since I came to work here seven years ago, but
the technology is just catching up with our vision -- enabling
NASCAR at last to create an efficient workflow as well as
safe, secure storage in our high-pressure, quick turnaround
production environment. Front Porch has a
real understanding of what NASCAR wants to accomplish and
we've forged a true partnership to store and manage a treasure
trove of content."
NASCAR Media Group accumulates approximately 120 hours of
new footage each week. The new workflow, currently being piloted,
relies on VideoBank media asset management to move clips via
DIVArchive between Quantel editing and a SpectraLogic T950
datatape library. At the time the project commenced in March
2008, NASCAR Media Group had only 8,500 hours of low-res media
proxies stored digitally. With eight Quantel encoders running
two shifts, five days a week, NASCAR Media Group anticipates
that it will be able to digitize the
entire archive both in proxy and in broadcast-quality format,
in time for the move to the NASCAR Plaza in 2009.
The new workflow will afford NASCAR Media Group's production
staff much easier access to its own media trove, enhancing
production efficiency and quality. In addition, the DIVArchive
solution automates creation of backup copies of historic NASCAR
footage, greatly increasing the security of a unique and historic
archive that is invaluable to millions of NASCAR fans in the
U.S. and around the world.
Based on a combination of software and hardware components
integrated to provide a turnkey solution, DIVArchive from
Front Porch Digital is a uniquely flexible content storage
management solution that simplifies the
process of preserving, managing, and accessing content for
operations of all sizes.
"This installation is another demonstration of the unique
contribution DIVArchive can make not only in a broadcast workflow
but in the wider world of media production," said Mike
Knaisch, president and chief executive officer of Front Porch
Digital. "It is also gratifying for us to recognize the
larger significance of the work we do -- helping to maintain
and safeguard access to the historic record of human endeavor,
be it news footage, classic cinema, performance, or -- in
this case -- the thrilling
sport of stock car racing."
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