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GenArts Acquires UKs SpeedSix - Extends Range
of Visual Effects Software
January 21, 2009
Source: GenArts
GenArts Inc., the leading provider of digital
visual effects software for the film, broadcast and video
industries, announced today it has signed a definitive agreement
to acquire SpeedSix Software Limited. As of today, all SpeedSix
employees will join the GenArts team and remain in the UK.
In addition, SpeedSix's renowned Monsters and Raptors visual
effects will be sold and supported in their current form alongside
GenArts Sapphire, creating the industry's most compelling
family of state-of-the-art image processing and synthesis
effects software.
The acquisition is part of GenArts' aggressive growth strategy
fueled by last year's investment from Insight Venture Partners
of New York. CEO Katherine Hays took the reins in June, 2008
and announced her intent to accelerate the company's growth
via acquisitions and strategic partnerships.
"We're excited to announce the acquisition of SpeedSix
as an initial step in our growth plan," Hays said. "For
over 12 years, GenArts has built a reputation for visual effects
that inspire our customers to create the Academy Award-winning
magic that has thrilled and delighted audiences around the
world. We believe that the creativity and passion of our combined
company will allow us to achieve new heights with our technology
while leveraging our complementary businesses to create unequalled
value for our customers in the years to come."
SpeedSix's Monsters and Raptors plug-ins feature powerful
tools including retiming, particle effects, lens distortion
matching, fire, and organic fluid backgrounds. Monsters and
Raptors have been used throughout the film and video industry
to create effects for some of the most popular movies, television
and advertising produced in the industry.
Steve Hayes, Director of SpeedSix commented,
"We've always admired GenArts and the outstanding reputation
they have built over the last decade. We share their commitment
to deliver the highest quality, most organic and most original
visual effects tools in the world. We're proud to be joining
the GenArts family and look forward to working together to
create exciting new products that allow filmmakers and video
artists to explore the limits of their imagination and create
the entertainment experiences that continue to amaze us all."
Answers to frequently asked questions
about the acquisition are available at the acquisition FAQ
page.
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