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New Genesis Networks Fiber Optic DTH Service
Enables Content Providers to Reach Global Markets at Lower
Cost and Higher QoS
April 29, 2008
Source: Genesis Networks
A new direct-to-home
(DTH) service offering from Genesis Networks enables content
providers to reach every DTH platform and DBS platform worldwide
with a single connection. With the Genesis Networks DTH service,
broadcasters are able to avoid the high costs of satellite
transmissions and maintain exceptional quality of service
(QoS) by accessing Genesis' global HD video-over-IP fiber
network.
Genesis Networks' DTH service is targeted to major distribution
hubs that manage content delivery to large numbers of local
affiliates and customer homes. Previously, these content providers
had to rely on multiple satellite hops in order to reach large
numbers of DTH platforms. Because the Genesis Networks fiber
infrastructure is connected to all worldwide DTH platforms,
content providers are able to expand their reach and deliver
regionalized programming to new markets via a fully managed,
turnkey solution that leverages the low latency and consistently
high signal quality of a terrestrial fiber network.
In addition, Genesis' DTH service enables content providers
to insert regional commercial content into the broadcast stream
for every viewing location — providing new revenue-generating
opportunities. Program providers have the option of inserting
localized content at the source, or at the point of delivery.
"The prohibitive costs and compromised integrity of multiple
satellite hops has kept emerging broadcasters from realizing
their global potential. But now, simply by being on our network,
they can go virtually anywhere and maintain cross-continent
quality levels at a much lower cost than satellite transmissions,"
said Paul Dujardin, president and CEO of Genesis Networks.
"This service is ideal for broadcasters and major cable
networks that are looking to extend their brands into new
marketplaces around the world with high-definition regionalized
content."
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