Greenway Ltd. was founded in 1988 as a specialist provider of television equipment to the UK and European markets. The company represents a number of manufacturers from around the world, including Avitech International Corporation, Convergent Design, NVerzion, Kramer Electronics, Tecnec, Ritel Sytems, and Practel, and offers a extensive product line that includes everything from high-end MPEG-2 video servers to format converters.

Greenway is also a complete systems provider and has installed a number of complete edit suites and transmission suites in the UK and Europe.