Global Broadcast and Media Sales Turnover Declines but Indications are Positive

March 15, 2010

Source: IABM

IABM, the industry association that represents broadcast and media technology suppliers worldwide, announced the publication of its latest Industry Index which tracks the financial performance of supplier companies in the sector.

Global sales turnover by those supplying technology to broadcast and media companies has declined by 7.2% for the last 12 months as compared to the prior 12 months. There are indicators, however, that during the last quarter of 2009, the decline was halted.

Almost half the companies (47%) in our sample are loss making in this latest 12 month period, with some 29% of organisations moving from profit into loss.

Overall profitability has fallen by 12.5%, but the global profit to sales return remains at around 11%, reflecting again the structural changes that have taken place within organisations in order to maintain satisfactory shareholder returns.

IABM Director General, Peter White, said “Although the worst appears to be over and a degree of optimism is discernible, 2010 is still shaping up to be a fairly lack lustre year. As we exit the year, however, we do expect to see better signs of market improvement with a more promising 2011 and 2012.”

The first three quarters of 2009 were very difficult for the industry but signs appear more positive at the end of the year. European based companies appear to be recovering faster than their North American counterparts.

The overview report can be accessed at www.theiabm.org/index.

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