IMPALA (International MHEG Promotion Alliance) is a newly formed association of software manufacturers and supporters who are engaged with the use of MHEG.

IMPALA, founded by Strategy & Technology (S&T), Cabot Communications and EchoStar Europe, promotes the use of the MHEG-5 interactive TV standard outside the UK for public service broadcasters in terrestrial, satellite or cable; wherever the use of low cost iTV technology is a benefit.