Fingerprint your content with ina-signature (SU15813)

March 21, 2008

Source: ina-signature

With ina-signature software RIGHTS HOLDERS can protect and manage their content. They can take the fingerprint of their video assets and decide once and for all how and when their content may or may not be broadcast on web-sharing sites. VIDEO-SHARING SITES can manage rights claims and revenue-sharing deals efficiently. You can manage your incoming stream efficiently and you automatically identify contents for which you have or do not have a revenue-sharing deal. Once you set up this tool, you handle rights issues professionally and your relationships with rights owners.

ENCODING/AUTHORING SERVICE PROVIDERS can propose a new and efficient protection service to their customers. You help rights holders to take the fingerprints of their contents. If you already propose digitization or post-production services, this add-on automatically protects your customer\'s contents once and for all on video-sharing sites using the system.

INA-SIGNATURE IS NOT WATERMARKING
Ina-signature allows to take the fingerprints of video assets: it computes a small genetic code representing all copies of a given program. This principle is very different from watermarking technologies. Watermarking is a tattooing operation, that only allows to identify tattooed copies. On the contrary, a fingerprinting process only watches and analyzes very closely a content copy and then deduces a genetic code without modifying the content. The fingerprint is then valid to identify any past and future copy of the video program. Last month, Dailymotion said that it is implementing ina-signature technology across all localized and local language Dailymotion sites. We will showcase ina-signature on INA stand (South Upper Hall ? SU15813)

INA-SIGNATURE BIRTH AND LIFE
The ina-signature technology was initially designed, developed and set up in the R&D department of Ina (French National TV Archives which own 700,000 hours of video content). Ina is an independent and stable company that does not represent any web sharing site interest. The
initial R&D methodology involved frequent shuttles back and forth between the technology design and actual tests on representative content sets. After several years of such work, the resulting software was setup at Ina for its TV monitoring needs in as early as 2005. This successful
setup validated ina-signature\'s performance, robustness and scalability on a real-world application. The tool proposed here is an industrial-strength second generation of software that has been heavily consolidated since 2005. As a result, many players have decided to support this technology and make it a de facto standard, amongst which:
- rights holders: Canal+, EuropaCorp,
- video web sharing sites: Dailymotion,
- technical facilities: MPO EMEDIA, TDF/CJI,
- and many more turning to ina-signature regularly.

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