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Livewire Digital, the leading provider of
integrated data, voice and video services, will be exhibiting
at the IBC show in Amsterdam this September
July 13, 2007
Source: Livewire Digital
Livewire Digital,
the leading provider of integrated data, voice and video broadcast
services, has been appointed by the Volvo Ocean Race organisers
to provide a new on-board High Definition (HD) broadcast system
for the 2008-2009 event, the tenth and most anticipated race
in its history. ‘Media Desk HD’ will be developed
by Livewire Digital to capture the excitement, danger and
sheer adrenaline rush of the race on HD video for the first
time. It will relay transmissions from participating yachts’
on-board cameras.
Andy Hindley, race director of the Volvo
Ocean Race, decided to move to HD to bring the audience closer
to the action and to maintain the Volvo Ocean Race as the
world’s premier yacht race. “Surpassing the 1.8
billion viewers set by the last race will be a serious challenge,
but we are determined to provide fans with the best view possible.
Livewire Digital’s previous record with the Volvo Ocean
Race is exemplary and I am confident they will exceed all
our quality expectations.”
To accommodate these new technologies, Livewire
Digital will create the second generation Media Desk, the
“Media Desk HD”. It will offer the possibility of
HD acquisition from a new generation of on-board HD cameras,
and the ability to perform HD Store and Forward to Race office
during the Ocean Legs. Each yacht taking part in the race
will have a dedicated on-board media specialist responsible
for the acquisition, editing and delivery of on-board HD footage.
Media Desk HD will incorporate Livewire
Digital’s M-Link technology, the industry standard for
remote newsgathering. The new system will support the latest
Fleet satellite services from Inmarsat.
Tristan Wood, Managing Director of Livewire
Digital, explained “We are delighted to be bringing the
next generation of the Media Desk to the 2008-2009 Volvo Ocean
Race. Livewire looks forward to the technical challenges of
moving to High Definition and delivering on-board HD content
that viewers are now starting to experience in their living
rooms”.
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