CinemaNow and Macrovision Collaborate to Deliver Premium Online Video Entertainment to Consumer Electronics Devices

January 3, 2008

Source: Macrovision

Macrovision Corporation and CinemaNow, a digital entertainment innovator delivering high-quality Hollywood movies and TV shows across multiple platforms, today announced that the two companies have integrated their technologies to enable consumers to acquire premium video content and download it directly from CinemaNow to a Macrovision-enabled consumer electronics devices such as digital television sets (DTV), set-top boxes (STB), and network attached storage (NAS) devices.

With this technology integration, consumers can expect to register their Macrovision-enabled hardware at CinemaNow.com, allowing them to watch one of the largest online selections of movies, TV shows and
music videos on their television by using the selected device. Macrovision's technology will also enable the devices to find, stream and playback other personal content stored anywhere on the home network.

"CinemaNow is dedicated to providing access to great entertainment wherever our customer is, in the living room or on the go," said Curt Marvis, CEO of CinemaNow. "Making sure our service is readily available on as many devices as possible is part of that mission, and that's why we're collaborating with Macrovision."

The technology integration combines Macrovision's Connected Platform technology and CinemaNow's proprietary digital entertainment distribution technology. Macrovision's Connected Platform is a comprehensive and flexible software solution that enables consumer device manufacturers to develop consumer entertainment products that can acquire streamed music, photos and video from PCs and networked storage devices. It is a component of the Digital Living Network Alliance (DLNA) standard and is compliant to the Universal Plug and Play (UPnP) standard.

"CE manufacturers are realizing that content is king and their devices are only as good as the content that they can access," said Eric Free, EVP and general manager of Macrovision's Embedded Solutions Business Unit. "Through teaming up with CinemaNow, we're providing CE manufacturers with new services that simplify the process of acquiring content for the home and enriching consumers' experience with digital entertainment."

Consumers want access to a large selection of downloadable content to be viewable on a wide variety of high-end consumer electronic devices. However, because most of these devices are limited to playing back DVDs or previously recorded programming, consumers are not always able to view their choice of content on their preferred device.

Macrovision and CinemaNow's integration will help bridge the gap between the PC and living room experience by connecting these devices.

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