Scripps Networks streamlines channel branding processes with Miranda Vertigo XG graphics system

December 15, 2010

Source: Miranda

Scripps Networks is introducing more streamlined graphics workflows across its popular specialty channels, namely HGTV, Food Network, DIY Network, Travel Channel, Cooking Channel and Great American Country, using a Vertigo XG graphics system from Miranda. Scripps Networks’ facility in Knoxville, Tennessee, has just completed installation of 26 Vertigo XG graphics processors, as part of a project, which began in 2007 to upgrade the graphics capabilities for 14 SD and HD feeds.

“We needed a smarter solution for graphics, which would integrate tightly with our traffic, promotion, asset management and automation systems,” explains Peter Franks, director of design and motion services at Scripps Networks. “With the Vertigo Suite workflow tools, multiple graphics layers, and tight integration with our automation, Miranda’s Vertigo XG has enabled us to deliver the more complex graphics we need, without having to add headcount to our graphics team.”

The first Scripps Networks channels to go on-air with the new graphics system were HGTV HD and Food Network HD, which allowed time to exercise new workflows. Deployment across other networks soon followed. With the recent acquisition of the Travel Channel, the Vertigo XG offered great flexibility for Scripps’ channel-branding requirements.

“What’s great from a commercial perspective is that we no longer need to type in every single character, render every graphic, proof every bit of text, or go through a lengthy approval process, in order to execute a snipe’, added Franks. “We can now drive our graphics from a spreadsheet full of data, which automatically populates After Effects files and graphics template fields, which the Vertigo XG can play to-air. This graphics automation saves us a considerable amount of time.”

Miranda’s Vertigo XG graphics processor is ideal for the most advanced, data-driven channel branding and promo graphics, including in-show promo and episodic promos. This single/dual channel graphics processor has the processing performance for demanding dynamic and pre-rendering applications. It provides multi-level character generation, animation/still and clip playout, as well as dual DVEs and audio mixing.

The Vertigo Suite graphics tools offer highly streamlined asset management, graphics creation, content editing, and real-time data management, as well as work-order management and playout control.

Television-ready graphics can be created directly from a user's desktop, dropped into predefined templates, linked to live data sources, and inserted into playlists; all without writing a single line of software code.

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