MSA Focus to Showcase ForeTV Solution at IBC2008 - Stand No. 3.B40

July 28, 2008

Source: MSA Focus

Leading broadcast management systems provider, MSA Focus will be featuring its ForeTV solution on its stand (3.B40) at IBC2008 in Amsterdam.

ForeTV from MSA Focus pioneered the shift from proprietary software to an industry-standard Visual Studio.net platform, providing an end-to-end, integrated broadcast management system.

Conceived with an eye firmly on the future and the constantly developing, media-rich world in which we now operate, ForeTV offers a consolidated approach to total schedule and revenue management for all types of TV delivery. Having tackled this new broadcast landscape, where ‘alternative’ delivery methods are more mainstream: VOD, narrowcast, cable, IPTV, mobile, interactive etc, and advertising models have multiple revenue streams; programme sponsorships, secondary event sales, commercial material packaged with VOD content, web banners for IPTV etc.

MSA Focus has won a string of new contracts since the launch of ForeTV at IBC 2006, and is once again looking to the future.

Service Oriented Architecture (SOA) and the enhanced integration and interoperability it provides is a hot topic in the world of software development, and it is the flexibility of this approach that may become critical to the success of any broadcast management system. With the emergence of more multi-national and multi-site broadcast operations managing content and revenues for a range of delivery methods, across a number of regions, countries and continents, the ability to support multiple platforms and provide a reliable and secure distributed systems environment is becoming less of an ‘ideal world’ scenario and more of a necessity.

So, as the business behind broadcast changes, so must the technology behind the business.

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