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National TeleConsultants Raises Awareness of New Media Architectures
& File-Based Workflow Benefits
October 23, 2007
Source: National TeleConsultants
Four upcoming digital
media and broadcast technology conferences have invited National
TeleConsultants (NTC), the world’s leading provider of
strategic media-technology consulting and engineering-design
services, to deliver presentations on new IT-based media architectures
and file-based workflow solutions. John Footen, an NTC Vice
President responsible for the company’s Software Solutions
Group, will present tutorials on these topics at the upcoming
Digital Hollywood conference (Oct. 29-Nov. 1, in Hollywood),
the Advanced Media Workflow Association/Digital TV Group MXF
Summit (Nov. 13, ?in London), the AMWA/European Broadcast
Union SOA Training and Users Meeting (Nov. 14, in London),
and the Broadcast Engineering Conference at NAB 2008 (April
12, in Las Vegas).
“We are honored that NTC has been invited
to present information on these rapidly advancing topics,
which are critical to the future of the broadcast and media
business,” states NTC Managing Partner Eliot Graham.
“John Footen is NTC's senior representative to the industry
on these vital initiatives and an acknowledged expert in Service-Oriented
Architecture (SOA), Business Process Management (BPM), Web
Services, and File-Based Production Workflow Solutions. All
provide business agility for addressing new-revenue opportunities
present in the new generation of digital content-delivery
devices.”
“SOA and BPM have been used by IT departments
in banking and other fields for more than a decade,”
Footen elaborates. “They are stable and mature IT approaches
that are now being leveraged to facilitate the broadcast television
and digital media industry’s transition from ‘physical’
to ‘file-based’ media technologies and workflows.
SOA is an ‘architectural’ approach that improves
file-based workflow. It’s an IT-based design methodology
for efficient integration of multiple software and hardware
applications within a facility.
BPM, meanwhile, is a set of ‘best practices’ that
simplify, automate, and optimize workflows in an SOA. And
Web services are an underlying technology that provides standards
used to support SOA architecture. The move to file-based technologies
for program production and delivery makes the integration
of SOA, BPM, and Web services essential for broadcasters and
media companies. This is because SOA, BPM, and Web services
greatly improve workflow efficiencies and the ability to integrate
future technology advances.”
As part of its commitment to SOA, BPM, and
Web services, NTC supports the work of organizations such
as the AMWA, which advocates open and accessible worldwide
industry standards and specifications (such as MXF, or the
“Material Exchange Format”) for the seamless integration
of file-based workflows. NTC is a Principal Member of AMWA,
with Footen serving on its Board of Directors. Also aimed
at industry education on these topics is the forthcoming Focal
Press Books’ edition titled Service-Oriented Media Enterprise,
written by Footen and NTC Systems Engineer Joey Faust.
Footen’s presentation at the Digital
Hollywood conference will be part of a panel titled “The
Revolutionized Digital Workflow Experience: Understanding
How Information Technology, Broadcast, Entertainment Production
Merge.” For more information, log on to: www.digitalhollywood.com/07DHFall/DHFl07Tues10.html.
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