ATN, Home of MTV Arabiya, Deploys Middle East's First
Omneon MediaGrid™ for Tapeless Workflow
March 7, 2008
Source: Omneon
Omneon, Inc. today
announced that Arab Media Group (AMG) has selected both the
company's MediaGrid™ active storage system and its Spectrum™
media servers as the foundation for a tapeless infrastructure
for its television broadcasting company, Arabian Television
Network (ATN), located in Dubai Studio City. ATN, the home
of MTV Arabiya, represents the region's first deployment of
the MediaGrid, which uses an innovative grid-based architecture
to provide active online storage.
"In Dubai, our approach is to implement the newest solutions
first," said Maryam al Falasi, general manager of ATN.
"Our market is growing at such a pace that we need to
not only keep up, but lead."
"The fast processing and real-time scaling of both capacity
and bandwidth on the MediaGrid were key factors in our decision
to use it at the heart of our workflow," said Afzal Lakdawala,
director of broadcast services at AMG. "In
addition, the realities of our market mean we expect to enjoy
fast growth, so the easy scalability of the Spectrum system
was also key. As we have worked with Omneon, we have also
appreciated the company's outstanding
beginning-to-end service -- all the way from workflow definition
to installation, training, and support."
The workflow at ATN is being phased in, with full implementation
set for April 2008. At that time, Pro-Bel Morpheus automation
will direct migration of media content from ingest on Omneon
Spectrum servers to online storage on the MediaGrid where
up to 27 TB will be available for editing from 10 seats of
Apple® Final Cut Pro®. Spectrum servers will also
provide six channels of
SD playout. Transcoding will be performed by Anystream, subtitling
by Softel, and graphics incorporation by Chyron. Harris Broadcast
Master will execute presentation scheduling, and the archive
will be managed by SGL's
FlashNet.
"AMG's new subsidiary has a forward-thinking approach
to technology, basing its workflow on a tightly integrated
combination of state-of-the-art systems," said Geoff
Stedman, Omneon vice president of worldwide marketing.
"At Omneon, we believe that this concept
makes for the most efficient workflow, one that will position
the Arab Television Network to be a standard-bearer for production
quality and broadcast reliability in the fast-evolving market."
ATN transmits programming to about 36 million households --
an estimated 200 million viewers -- in Saudi Arabia, Egypt,
Lebanon, United Arab Emirates, and other countries in the
Middle East. It launched 24-hour MTV Arabiya in November 2007
and will launch Nickelodeon Arabiya and other new channels
this year.
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