Direct8 Selects Omneon Spectrum System to Realize
Efficiency,
Responsiveness, Reliability of Tapeless Workflow
October 22, 2007
Source: Omneon
Omneon today
announced that France’s Direct8, an innovative new network
based on live programming and studio productions, will deploy
four Omneon Spectrum™ media server systems at multiple
facilities to support tapeless content production, ingest,
backup, and playout.
“There is no product on the market
that compares to the Spectrum system,” said Cedric Drapeau,
technical director of Direct8. “It gives us an incrementally
scalable platform for our growing operation, which also helps
to make it such a cost-effective investment. At Direct8, we
rely heavily on live production, so we need robust functionality
and responsiveness. The Spectrum system makes our content
available wherever and whenever we need it.”
“Increasingly, interactivity and responsiveness
have become very important in satisfying our commitment to
live programming and news, which are the foundation of the
Direct8 network,” continued Drapeau. “Our current
architecture could not accommodate our tapeless strategy,
and so we selected the Omneon Spectrum system as it provides
the most advanced broadcast technology and allows us to satisfy
a wide range of production and playout
needs on a single server platform.”
At Direct8, the Spectrum systems, under
the control of a Ninsight Spark Automation system, will rationalize
workflows that had been based on tape storage and outdated
standalone media servers. By eliminating the
difficulties that go along with tape storage, Direct8 anticipates
immediate time, money, and space savings, while simultaneously
increasing reliability and file-based access to content.
For the future, the flexibility and scalability
of the Spectrum systems will facilitate Direct8’s transition
to HD production and transmission. In addition, because the
Spectrum system is built on an open architecture, it will
allow Direct8 to optimize its content investment by enabling
easy repurposing for new services.
Direct8 will deploy the four Spectrum servers
at four broadcast operations. The first will provide storage
and content access at two production centers, while the second
provides storage and playout at a third production center.
Another Spectrum system will be deployed for ingest of third-party
content such as news and for interfacing to a robotic tape
archive. Direct8 will use the fourth Spectrum server as a
backup for operational redundancy.
“The Spectrum system enables broadcasters
to realize the considerable benefits of a tapeless workflow
in production and playout environments,” said Geoff Stedman,
Omneon vice president of worldwide marketing. “The proven
reputation for flexibility built into every Spectrum system
also is very important for operations like that of Direct8,
where reliance on fast-paced production is fundamental to
their success.”
About Direct8
Direct8 is a new French television network that launched on
Mar. 31, 2005 on the TNT (Channel 8) and is also available
on cable and CanalSat Channel 38. Direct8 is an alternative
and original network, focused on live programming, with an
emphasis on news, entertainment, films, sports, and talk shows.
Its programs gather a variety of guests, providing an open
and inviting environment for authors, artists, politicians,
and others to express themselves. Today, Direct8 employs more
than 300 people including one hundred journalists. The company
is based in Puteaux and can be found on the Web at www.direct8.fr.
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