OmniBus to Deliver Advanced,
Ready-to-Run IT Broadcasting Solutions on HP Servers
July 29, 2008
Source: OmniBus Systems
OmniBus Systems, the award-winning provider
of comprehensive broadcast automation and content management
solutions, today announced that it is working with HP to provide
and support market-leading solutions for IT broadcasting.
The joint solutions are based on OmniBus iTX production, master
control and automation software and HP server hardware.
Under the HP Developer and Solution Partner Program (DSPP),
both companies will collaborate on sales, marketing and support
programs for the products. In addition, OmniBus will work
with HP to design and deliver a complete, ready-to-run iTX
system via HP Factory Express, the company's portfolio of
customized and integrated factory solutions. OmniBus is also
entering HP's hardware beta program.
"This agreement continues the excellent relationship
we have enjoyed with HP," said Tim Mendoza, executive
vice president, OmniBus Systems. "The superb performance
and robust reliability of HP hardware meets the very exacting
standards of the broadcasting industry, providing the ideal
platform for OmniBus' breakthrough software solutions for
television, IPTV and mobile TV applications."
OmniBus iTX solutions will be supplied on industry-leading
HP BladeSystem c-Class servers and HP ProLiant servers, and
will be readily scalable to customer requirements.
"By using proven, standards-based systems, broadcast
companies can realize tangible business benefits of lower
cost, less risk and more flexibility," said Stephen McKenna,
vice president, Communications, Media and Entertainment, HP.
"The tight integration of OmniBus iTX and HP hardware
creates a compelling solution that can outstrip the capabilities
of conventional systems and set new benchmarks for time to
market and return on investment."
OmniBus iTX is the next-generation broadcasting software solution
that makes the conventional automation, master control and
playout chain obsolete. Combining all the functions of a conventional
transmission chain into a single, integrated suite of software
applications, iTX is flexible, open and feature-rich, and
offers a significantly more configurable and responsive end-to-end
solution for a wide range of operating environments.
With market-beating support for standard- and high-definition
offerings, and exceptional ability to integrate with third-party
systems, iTX delivers the most powerful solution available
while significantly reducing the investment required to launch
and operate high-quality channels in broadcast, IPTV, mobile
TV, disaster recovery and business continuity applications.
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