OmniBus Expands Operations in Asia-Pacific Region

October 9, 2007

Source: OmniBus Systems

Increasing Demand for IT-Based Technologies Fuels Growth

OmniBus Systems, the award-winning provider of comprehensive broadcast automation and content management solutions is expanding its operations in the Asia-Pacific region. Responding to strong regional interest in the company's technologies and recent major broadcast installations, OmniBus has established sales and support staff in Thailand, Malaysia and Singapore, with a network of VARs throughout Indo-China, Australia, New Zealand and India.

The expansion in OmniBus's activities in the region follows significant installations at major broadcasters including NDTV, Astro, TV3, Discovery and Ascent Media.

"The Asia-Pacific region as a whole is experiencing a dynamic period of growth and has a very adventurous approach to new business models and technologies," said Laurie Mascott, EVP EMEA and APAC, OmniBus. "This means that there's a strong interest particularly in our IT-based products, including iTX and OPUS, which offer the most advanced software-based automation, playout and content management system available, and integrate readily into flexible, multi-platform workflows. In a region which is taking a very aggressive approach to IPTV and mobile platform development, iTX and OPUS are extremely attractive solutions."

To support customers in the region, OmniBus has recruited a network of specialists in IT and broadcast, and is continuing to take on highly-qualified personnel as operations in Asia-Pacific scale up.

OmniBus iTX is a revolutionary, next-generation software-based broadcast production and transmission solution that uses standard IT hardware and advanced software technology to provide all the functionality of a traditional broadcast playout chain integrated into a file-based environment and equally capable of linear broadcasting, IPTV streaming and VOD content generation.

Building on OmniBus Systems' decades of experience as a leading provider of high-end automation, ingest, editing, content management and playout solutions, this ground-breaking system uses a single unified software application to provide sophisticated video server and master controller functions, with powerful built-in graphics, character generation and logo insertion tools.

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