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On2 Technologies and Texas Instruments Collaborate
on Video Devices Providing Optimized Codec Performance
November 26, 2007
Source: On2 Technologies
On2 Technologies, a leader in video compression
solutions, announced today an extensive agreement with Texas
Instruments (TI), under which the two companies will collaborate
on technology to implement On2’s industry leading TrueMotion®
VP6™ and VP7™ video compression formats on TI’s
industry leading OMAP™ Platform and DaVinci™ technology
for mobile handsets and digital video applications.
“This is a far reaching agreement in that TI’s technology
leads the industry for mobile handsets and IP video devices,”
said Bill Joll, president and CEO of On2 Technologies. “What
this means for On2 and the market in general is that VP6 and
VP7 based cross platform high-quality video will be available
for a wide range of mobile, IPTV, and web video devices.”
Under their agreement, the two companies will share technology
and development resources allowing TI to optimize VP6 and
VP7 codec performance for different applications with TI’s
development partners and community. Earlier this year, On2
became a TI development partner, further extending the availability
of VP6 and VP7 codecs to TI’s development community.
“On2’s video compression is setting the trend for
a lot of applications in mobile handsets, web video, real
time video conferencing and others, and the need for devices
to support such applications is growing,” said Charlie
Gonsalves, DSP Third Party Network marketing manager, TI.
“Through this agreement we anticipate acceleration of
availability of highly optimized solutions that our customers
can leverage to bring to market applications based on TI’s
technology.”
On2 is a leading developer of video compression software and
solutions with more than 1 billion deployments worldwide.
Through the use of On2’s VP6 technology in Adobe®
Flash® Player 8 and 9, On2’s VP6 technology has become
a de-facto web video standard, and is widely used by leading
web video sites and user generated content and social networking
services. The On2 VP7 codec, the latest generation of the
company’s TrueMotion codecs, is used in pioneering applications
such as Skype™ video conferencing and AOL AIM®.
TI´s OMAP™ Platform is a comprehensive mix of processors,
software and support that delivers the real-time processing
and low power consumption necessary for 2.5G and 3G applications,
including streaming media, security, interactive gaming, mobile
commerce, location-based services and more. TI’s DaVinci
technology is the industry’s first broadly available
offering of integrated components for digital video. It consists
of digital signal processing SoCs, ARM-based devices, video
coprocessors, video accelerators, multimedia codecs, APIs,
frameworks, development tools and comprehensive support.
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