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Texas-Based IPTV Producer Relies on Orad's
ProSet to Make a 'Splash' at Lone Star Emmy Awards
July 28, 2008
Source: Orad
Orad Hi-Tec Systems, a leading provider
of broadcast graphics solutions, today announced that Splash
Media of Dallas, Texas, relied on its ProSet solution to create
an Emmy award-winning IPTV show set in the virtual laboratory
of a mad scientist. The winning video, "Dr. Brown's Photoshop
Laboratory," teaches tricks of the trade to millions
of Adobe Photoshop users, and is now available online at Adobe
TV (www.tv.adobe.com).
"Orad's reliable virtual set technology enabled me to
jump in, express my ideas, and create stunning online educational
work efficiently and cost-effectively," said Splash Media
Creative Director Brad Murano. "I spent a previous life
shooting on back lots, so it's a revelation and an absolute
joy to create sets using ProSet — it's a very cool sandbox
for me to play in."
Dr. Brown's laboratory is one of more than 100 virtual sets
Murano has created using Orad's ProSet solution, a high-end
HD/SD virtual set system that imports models, along with their
geometry, textures, and animations, directly from Orad's 3-D
Studio design platforms, Max and Maya. ProSet uses Orad's
signature HDVG (high-definition video graphics) rendering
platform, which affords unmatched power and robustness to
ensure that a set as complex as Dr. Brown's will run glitch-free
and in real time.
ProSet also has enabled Splash Media to bring development
of its virtual sets in-house, relying on the talents, skills,
and experience of Murano and the rest of his team to do so.
This has proven to be a more cost-effective production solution
than outsourcing, yielding a superior return on investment
for Splash.
Based on initial drawings provided by the client, the Splash
Media team developed the high-concept virtual set, which was
different from anything they had ever produced. Splash Media
normally creates realistic-looking virtual sets, but this
production is completely fanciful — including animated
elements like a stylized TV screen that drops down from the
ceiling, a Tesla coil, and a plasma reactor.
"Dr. Brown's Photoshop Laboratory," starring Russell
Brown, Adobe's senior creative director, won the Lone Star
Emmy for Excellence in Informational and Instructional Programming,
presented at the Advanced Media Awards this summer. In addition
to "Dr. Brown's Photoshop Laboratory," Splash Media
has produced five more original Adobe TV shows, each relying
on ProSet virtual sets.
"Flexible and adaptable Orad graphics solutions enable
IPTV innovators like Splash Media to offer top quality, creative
services for a wide variety of clients, each with different
needs and design expectations," said Avi Sharir, president
and CEO of Orad. "ProSet is a highly reliable, virtual
enhancement solution that enables the creation of virtual
sets guaranteed to captivate online audiences around the world."
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