Panasonic Creates Demo Pool Within Professional Media Partner Network For Improved Test-Drive Availability


August 26, 2008

Source: Panasonic

In a move to make it easier for potential customers to test drive its products, Panasonic has created a demo pool arrangement within its Professional Media Partner network.

"That's the ideal way to show our products in a quick and uncomplicated way to our customers and any interested parties," says Uwe Rohr, General Manager Sales, Panasonic Professional & Broadcast IT Systems (PBITS). "As a global company, it is very important for us to have committed local partners. Together, we need to be close to our customers and familiar with their needs."

The equipment provided by the demo pool partners mainly comprises products using Panasonic's tapeless P2 HD technology, which has been successfully adopted by more than 800 broadcasters worldwide. In Germany, MDR, HR, ZDF, Radio Bremen, and partially WDR, RBB, and SWR use this system. Furthermore, P2 HD products are being used at the Beijing Olympic Games. Panasonic has been the official technical partner of Beijing Olympic Broadcasting (BOB) in eight Olympiads.

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