PANASONIC'S ADVANCED AVC-INTRA CODEC SUPPORTED BY AVID IN ITS LATEST SOFTWARE RELEASES, HARDWARE CONFIGURATIONS


August 28, 2008

Source: Panasonic

Panasonic Broadcast announced today that new editing solutions from Avid Technology, Inc. offer import and native editing support for its AVC-Intra codec. The Avid® products supporting AVC-Intra include Avid Media Composer® software – Version 3.0; Avid Media Composer Mojo DX – v 3.0; Avid Media Composer Nitris® DX – v 3.0; Symphony™ Nitris DX – v 3.0; Avid NewsCutter® software – v 7.0; NewsCutter Mojo DX – v 7.0; and NewsCutter Nitris DX – v 7.0.

AVC-Intra, the industry's most advanced compression technology, provides higher-quality 10-bit intra-frame encoding utilizing the Hi-10 and Hi-422 Intra profiles of H.264 in two modes: AVC-Intra 100 for full-raster mastering video quality and AVC-Intra 50 Mbps for DVCPRO HD comparable quality at half the bit rate.

Panasonic's more advanced, solid-state 2/3" P2 HD camcorders — the AJ-HPX3000 and AJ-HPX2000 — offer AVC-Intra capability, as does the versatile AJ-HPM110 P2 Mobile Recorder/Player.

"These new Avid solutions offer real native support for our camera-based codecs including the higher quality performance of AVC-Intra, along with better editing performance and responsiveness of the Avid DX hardware," said Michael Bergeron, Strategic Technical Liaison, Panasonic Broadcast. "The specific value for Panasonic customers is that, in addition to an end-to-end DVCPRO HD workflow, native AVC-Intra editing is possible. And AVC-Intra can also transcode to an end-to-end Avid DNxHD® workflow."

Avid's latest editing solutions enable AVC-I to be mixed and matched in real-time with other codecs such as Panasonic DVCPRO HD and Avid DNxHD (as long as the same edit rates are used), enabling high performance workflows in multi-format environments.

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