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PANASONIC TEAMS WITH COOLEY’S ANEMIA FOUNDATION AND ABEL
CINE TECH FOR “P2 FOR A CAUSE” DIGITAL FILMMAKERS
GRANT PROGRAM
September 20, 2007
Source: Panasonic
Today, Panasonic
Broadcast in conjunction with leading professional film and
video reseller Abel Cine Tech announced its Filmmakers Grant
Program called “P2 for a Cause.” The program, intended
to foster activism in the professional film and video community,
will support the Cooley’s Anemia Foundation’s (CAF)
effort to raise awareness of Cooley’s Anemia, also known
as thalassemia.
Thalassemia is a fatal genetic blood disorder
that disproportionately affects people of Mediterranean, Middle
Eastern, Northern African, Chinese, South Asian, Southeast
Asian and Caribbean descent.
Children born with the most severe form
of thalassemia require lifelong blood transfusions as often
as every two weeks, making them the single largest consumers
of blood products in the country.
The “P2 for a Cause” program targets
filmmakers whose submitted project treatments promise to be
the most compelling, relevant and creative at promoting awareness
of thalassemia among both at-risk populations and the general
public.
Five grant winners will be selected to receive
-- courtesy of program sponsors Panasonic Broadcast, Abel
Cine Tech and CAF-- the use of a full Panasonic P2 HD camera
package, including an AG-HPX500 P2 HD camcorder, Fujinon lens,
four 16GB P2 Cards, an AG-HPG10 P2 Gear, and $2,000 towards
production costs to create a three- to six-minute, documentary-style
video. One grand prize winner will be selected to receive
an equipment/cash award valued at $10,500 (including $5,000
and a P2 HD equipment package consisting of an AG-HVX200 P2
HD camcorder and two 16GB P2 cards).
“We are pleased to work with Abel Cine
Tech and the Cooley’s Anemia Foundation to encourage
filmmakers to use their talents to promote this outstanding
cause,” said Jan Crittenden Livingston, Product Line
Business Manager, Panasonic Broadcast. “In addition to
promoting the spirit of independent filmmaking, the ‘P2
for a Cause’ Digital Filmmakers Grant Program offers
filmmakers a chance to create content that makes a difference
and benefits a special cause.”
The completed projects will become part
of the overall CAF 2008 marketing strategy and will be displayed
prominently on the Foundation’s website www.cooleysanemia.org
utilized as a cornerstone of a viral awareness campaign, and
made available to chapters and affiliated organizations for
use at fundraising events and educational meetings. In addition,
the Foundation will select up to three entries to showcase
at an exclusive launch event in Manhattan, which will both
raise funds for thalassemia-related programs and focus attention
on the selected entries.
Technical and production expertise for the
“P2 for a Cause” program will be provided by Abel
Cine Tech, including operational training on the HPX500. Equipment
will be procured out of Abel’s New York City or Burbank,
CA locations. Additional equipment for projects can be rented
from Abel Cine Tech.
To Enter
To enter the “P2 for a Cause”
program, interested filmmakers must submit an application
form with a completed treatment for their project idea. The
focus of each project must be related in some way to thalassemia,
but need not be a general “big picture” overview
of the entire disorder. Projects can cover topics ranging
from treatment therapies, advances in gene therapy, a day
in the life of a thalassemia patient or the importance of
keeping an adequate blood supply.
To obtain an application or for complete
rules, visit www.panasonic.com/P2foraCause
Applications are being accepted now through January 10, 2008.
Filmmakers whose treatments are selected will be notified
by January 31, 2008. Grantees will be required to submit a
completed script (or storyboard) to Cooley’s Anemia Foundation
for review by March 31, 2008. Projects must be initiated by
May 31, 2008, with a completed project due by September 1,
2008.
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