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Panasonic's AVCHD Format Supported by Adobe in its latest release of Adobe Creative Suite Software Applications
October 17, 2008
Source: Panasonic
Panasonic Broadcast announced today that
new production software applications from Adobe Systems Incorporated
will offer native support of the company's AVCCAM camcorder
line-up. The latest version of Adobe Creative Suite
Production Premium (CS4), a complete pre-and post-production
solution for creative professionals, will support all Panasonic
AVCHD format products, with no transcoding or rewrapping required.
AVCHD, the industry's new H.264/AVC High Profile compression
format, provides a near doubling of bandwidth efficiency with
improved video performance over the older MPEG-2 compression
used in HDV formats. As a result, AVCHD recordings made by
Panasonic AVCCAM camcorders are crisp and clear, even during
fast motion, reducing image degradation associated with HDV
and other tape or disc-based systems as well as eliminating
tape drop-outs. The company's flagship AVCHD model, the new
AG-HMC150 professional 3-CCD handheld camcorder, provides
professionals and enthusiasts alike the flexibility of high-quality
1080/720 AVCHD recording at bit rates up to 24Mbps and a simple,
solid-state SD memory card workflow.
"This next-generation of CS4 software demonstrates Adobe's
industry leadership in supporting efficient, tapeless workflows
that leverage advanced camera formats for producing high-definition
content," said Michael Bergeron, Strategic Technical
Liaison, Panasonic Broadcast. "Beyond the many benefits
of the complete CS4 toolset—streamlining the creative
process, easily expressing ideas in different media, sharing
work with clients and fellow creatives--the enhanced value
for Panasonic customers is a seamless professional AVCHD path."
"We are committed to providing world-class technology
and forging industry initiatives, such as our support of Panasonic's
P2 HD and, now, AVCHD formats, that enable our customers to
create rich, engaging content and deliver it to audiences
on virtually any platform or device," said Jim Guerard,
vice president and general manager of Dynamic Media at Adobe.
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