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Pharos Debuts Mediator Integration with Marquis Broadcast's
Medway at IBC 2008 - Stand No. 10.D31
September 10, 2008
Source: Pharos
Pharos Communications, a leading developer
of content management and automation systems, is showing its
Mediator server architecture integrated with Marquis Broadcast's
Medway integration software for the first time at IBC 2008
on stand 10.D31. The integration is the result of the two
companies' recent technology integration agreement announced
at NAB 2008.
The integration enables Mediator users to achieve tighter,
faster file transfers with Avid editing systems, further enhancing
the efficiency of their broadcasting workflows.
"We are continually expanding Mediator's integration
with third party post production systems to improve efficiency
in promotions and compliance editing," said Russell Grute,
Director of Marketing, Pharos. "Marquis' Medway provides
a fully featured middleware layer to integrate a range of
Avid editing systems and file formats. It deals seamlessly
with various Avid formats, manages metadata and gives an easy
upgrade path to HD for our customers. A Medway-based Avid
solution is directly integrated with Mediator's browse and
workflow. This improves file and project interchange for the
Mediator platform, enabling a number of key benefits including
the ability to directly browse and access Avid projects and
files."
"Mediator workflow and architecture is popular throughout
the broadcasting industry," said Granby Patrick, Partner
Director, Marquis Broadcast Ltd. "Medway enables leading
solution providers such as Pharos to offer integration with
'best of breed' broadcasting applications, ensuring customers'
workflows are free of file incompatibility problems from acquisition
through to playout and delivery."
Medway provides open interoperability for broadcasters who
require fast, efficient digital workflows, without incurring
bottlenecks that frequently occur when media moves between
systems from different manufacturers. By rewrapping files,
Medway allows media to be transferred quickly and easily between
processes. The system also extracts and manages the metadata
attached to media, enabling easy repurposing of content, and
for tracking backoffice functions, such as rights management
and usage tasks. The whole process is carried out seamlessly
and efficiently.
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