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Philips shows 3D over existing infrastructures with
3D IPTV, 3D VoD and 3D on Blu-ray demos at IBC 2008 - Stand
No. 10F.60
September 10, 2008
Source: Philips
Philips will demonstrate 3D IPTV, 3D VoD
(Video-on-Demand) and 3D on Blu-ray at IBC 2008 (September
12 – September 16). Each of the three demos will show
how the company's 2D-plus-Depth content format can be distributed
easily over existing content distribution infrastructures
and play-out devices, enabling a great 3D movie viewing experience
on a variety of 3D displays in the home.
First off, Philips will show a technology demonstration of
3D on Blu-ray Disc, where its content format is applied to
Blu-ray to bring high quality 3D content to the home, as shown
last week at the IFA Berlin.
Secondly, in cooperation with the leading telecommunications
operator Telefónica, the 3D IPTV technology demonstration
will show 3D Video on Demand over an IP infrastructure. Imagenio
is the TV platform which Telefónica uses to deliver
TV by IP and ADSL in Spain, Czech Republic, Chile and Brazil,
providing straightforward TV channels, VoD, and interactive
services to 700000 subscribed users. Raúl Ortega del
Rio, Director of Telefónica Research & Development:
"The Imagenio 3D IPTV VoD demonstration is the first
worldwide experience that provides 3D TV, without the need
for viewing glasses, integrated in a standard IPTV solution,
and supported by a standard network. A key novelty is that
the solution devised only takes up 15 percent more bandwidth.
Unlike other systems which utilize 100 percent more bandwidth."
Obviously, 3D displays are needed to experience the 3D effects.
Thirdly, Philips will show 3D VoD using the eventIS metadata
system on the booth (4.C50) of this leading Dutch metadata
management software solution company.
Philips 3D Solutions provides end-to-end 3D system solutions
ranging from 3D displays for professional use, 3D content
creation and conversion tools to technology licensing. Jos
Swillens, CEO of Philips 3D Solutions: "Easy distribution
of 3D content over existing infrastructures will be the key
factor for the success of 3DTV. Our demos at IBC 2008 prove
the flexibility and efficiency of our 2D-plus-Depth content
format that will eventually enable 3D viewing in people's
homes."
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