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Pilat Media To Present A Personalized TV Advertising Solution
At NAB 2008I
March 10, 2008
Source: Pilat Media
Pilat Media, a pioneer in airtime sales
solutions that support all aspects ranging from the initial
proposal process through billing and accounts receivable,
is extending the reach of its flagship system by adding technology
that provides personalized television advertising solution
for broadcasters and telcos.
The module is an enhancement to the Company's Integrated Broadcast
Management System (IBMS) – its comprehensive multi-channel
airtime sales, traffic and program management solution. It
enables advertising to be automatically inserted according
to the household or individual subscriber profile across all
platforms - digital TV, IPTV and mobile TV. It will be demonstrated
at NAB 2008 in Booth # N 323 and will compliment Pilat Media's
new support for non-linear platforms.
The UK-based Company made its plans public today in an announcement
from its US headquarters located in Denver, CO. Pilat Media's
successful IBMS, currently managing $20 billion of TV advertising
sales annually, analyzes rates and ratings as well as inventory
usage and yield. The system interfaces with all major video
distribution systems to calculate reach and frequency to track
spot availability against contractual target goals.
Addressable Advertising
Pilat Media's new addressable advertising module for IBMS
offers a unique solution capable of automatically executing
both traditional and targeted advertising from one system.
The enhanced functionality, ideally suited for broadcast as
well as the emerging IPTV and mobile applications, is equally
efficient for both linear and non-linear platforms. Advertising
can be specified as to the household or consumer, program
viewed, time of day and location; and delivered together with
all the underlying business process to book, air and bill.
The innovative functionality increases revenue potential by
providing real-time monitoring of ad campaigns enabling quick
adjustments in response to a change in purchasing patterns,
viewer behavior or advertiser needs. The technology also alerts
customers to subscriber buying trends presenting an opportunity
to insert ads for products more likely to be purchased.
Non-Linear Support
At NAB 2008 Pilat Media will also announce that its IBMS now
has the additional capability of supporting non-linear applications.
The increased capability will enable customers to maximize
content already residing on the IBMS by repurposing it for
use on newer platforms, including VOD, IPTV and mobile TV.
The advanced functionality serves as an integrated analysis
tool facilitating near real-time feedback allowing customers
to adjust their schedules in response to consumer demographics
and buying behavior. The capability uses the existing workflow
engine to support media and metadata preparation. It provides
support for the packaging of assets to target specific programming.
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