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Pilat Media Adds BXF Support to IBMS for More Responsive,
More Adaptable Workflow
June 25, 2009
Source: Pilat Media
Pilat Media, a global supplier of business
management software solutions to the media industry, has announced
a new version of its IBMS broadcast management system featuring
support for the Broadcast eXchange Format (BXF). Already in
use at a major U.S. network in New York, IBMS with BXF functionality
contributes to business agility by facilitating rapid exchange
of data between integrated systems in the broadcast workflow.
SMPTE BXF standardizes the communication of schedule and as-run
information. For broadcasters who are managing multiple platform
operations and who are frequently required to react to changing
events, IBMS's support for BXF and its close integration with
many other software systems such as advertising systems, playout,
and MAM simplifies operations management — leading to
better efficiency and faster response.
"The major advantage of BXF support in IBMS is the flexibility
it gives broadcasters to adapt and streamline their operations.
For example, broadcasters changing schedules in response to
late-breaking news or over-running sports events can now be
sure that systems integrated with IBMS through BXF will align
very quickly," said Bob Lamb, CTO, Pilat Media. "We
are clearly seeing a potential for dramatic workflow improvements."
Crucially for ease of management, changes are initiated within
IBMS and ripple through linked systems automatically, allowing
broadcasters high-level control over the situation, and avoiding
discrepancies between systems. A change to the schedule made
in IBMS will update the automation system and simultaneously
update any linked promotions.
IBMS streamlines the entire content management workflow from
content acquisition and rights management to scheduling, media
management, log preparation, and analysis. Because the system
leverages a single integrated database, it provides better
visibility on inventory utilization and easily enables the
user to generate 'what if' programming and cost scenarios.
IBMS with BXF support is shipping now.
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