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NBN Television Installs Nine Pixel Power BrandMasters
August 18, 2010
Source: Pixel Power
Pixel Power, a supplier of broadcast graphics
systems, has announced that NBN Television, based in Newcastle,
Australia, has purchased and installed nine Pixel Power BrandMasters,
three of which are BrandMaster Clips versions.
BrandMaster combines high-level graphics
capabilities with master control. The deal was overseen by
regional partner Gencom.
Recently NBN, a Nine Network free-to-air affiliate, began
a project to modernise and rethink its methods of programme
playout. Its broadcast area - northern New South Wales and
into the Queensland Gold Coast – is made up of six separate
digital streams leaving the broadcast centre, each stream
further subdivided into three. The services in each market
are NBN HD, SD and “GO!” NBN receives its playout
feeds from Nine in Sydney over fibre and satellite.
NBN inserts local advertising and news in all of its outgoing
services and markets. It had a number of requirements including:
HD services for each area to be localised; add extra channels;
update its channel branding and to be able to roll out new
markets and/or services quickly and cost effectively. One
sub market in a different summer time zone also had to be
better catered for.
“We were looking for a cost-effective alternative to
having discrete components in the playout area, with enough
power to handle all our needs, from being able to run standalone
or be a part of a larger master/slave breakaway switch,”
explains Stephen Brown, Digital Services Manager, NBN, adding,
“the BrandMasters fulfil those needs and have enabled
us to be flexible in our future plans. For example, adding
a new service or new region becomes much simpler under the
BrandMaster system plan.”
The BrandMasters handle all of NBNs services across all of
its markets and this means that all of its streams have access
to dynamic HD graphics as well as full HD switching. NBN also
carries 5.1 audio within the BrandMasters across all services.
Brown adds, “The BrandMasters quickly became a large
part of this project as they provided us with a cost-effective
way to add a service and provide a consistent on-air look.
With new digital services being launched and analogue not
completely switched off as yet, the cost benefits of using
the BrandMasters allows us to start services where previously
it would have been cost-prohibitive. They also enable us to
be able to react to new television trends like 3D. We are
very happy with the technology and with Pixel Power and the
pro-active nature of the company’s business.”
James Gilbert, joint MD of Pixel Power, says, “This is
our second major BrandMaster installation in Australia and
once again we are glad to be recognised for our innovation.
Not only that, but our proactive approach and commitment to
customer service has also come to the fore again and that
is something that we pride ourselves on.”
NBN and Nine Network are both owned by PBL Media.
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