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Polecam to demo 7th Heaven, the world's longest truly portable
camera rig at IBC 2009
June 30, 2009
Source: Polecam
Polecam has chosen
IBC 2009 for the worldwide introduction of the film and broadcast
industry's longest-reach truly portable camera rig, Polecam
7th Heaven. This will receive its first fully operational
public demonstration on stand 10.C49 at IBC 2009 in September.

Polecam's 7th Heaven incorporates seven rigid carbon-fibre
elements which interlock to achieve an 8 metre reach, delivering
unprecedented versatility in terms of horizontal and vertical
camera location. It gives programme-makers the freedom to
elevate their camera from ground level to 8 metres above the
tripod pivot while retaining total control of boom angle,
camera pan/tilt and camera ascent/descent speed.
"Like the standard 6 metre Polecam, 7th Heaven can be
carried anywhere and set up or dismantled in less than 10
minutes without need for spanners, screwdrivers or any other
assembly tools," comments the company's founder and Managing
Director, Steffan Hewitt. "An ordinary heavyweight camera
crane would typically need the best part of an hour. The 6
metre span is ideal for most practical purposes but Polecam
7th Heaven's 8 metre reach allows much closer wildlife shooting
where you want to get near your subject without risk of being
eaten. It also has obvious advantages for live events such
concerts or sports, and at crowded news briefings where you
can go clean over the heads of other reporters."
Polecam 7th Heaven is made possible by a new formulation of
high-rigidity carbon-fibre elements, also now supplied as
standard with the five-element Polecam rig. Using a combination
of laminated and spun carbon-fibre with 24% more fibre, the
new formulation delivers a 15 per cent increase in boom stiffness.
It allows even novice users to achieve very high quality results
both with the five-element and seven-element versions.
Polecam 7th Heaven is fully compatible with all standard Polecam
accessories including heads, underwater housings, HD and SD
cameras, CCUs and recorders. 7th Heaven also retains the internal
ducts and total freedom from stabiliser stanchions that allow
wiring to be routed inside the rig rather than left exposed
to snagging or physical abuse. This also saves on rigging
and de-rigging time by eliminating the need for external cable
straps and allowing surplus-length cable to be stowed within
the boom.
Polecam was established in 1998 by extreme
sports cameraman/director Steffan Hewitt. While directing
a series of windsurfing kit commercials in Hawaii, he needed
to obtain close wide-angle front sequences of a windsurfer
in action, shot from a tracking boat or jet ski. Steffan improvised
a rig comprising a miniature camera on a carbon-fibre windsurfing
mast. Returning to Britain, he developed a lightweight go-anywhere
rig with a remote joystick controlling a high-precision pan
and tilt head. Polecam is now supplied in HD and SD versions
with a range of additional options including underwater and
3D pan/tilt heads.
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