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Horizon Broadcasting Group Chooses SDS Broadcast Management
Software to Unify its Five Radio Stations
June 9, 2009
Source: SDS
New contract enables broadcaster to maximize
efficiency, profits
Horizon Broadcasting Group of Bend, Oregon, has chosen Toronto-based
Specialty Data Systems (SDS) Inc., a leading North American
provider of broadcast management software, to help consolidate
and manage data for its five radio stations.
The broadcaster has installed SDS’s flagship broadcast
management software system, SDS Symphony, at Oregon radio
stations KQAK-FM, KBNW-AM, KWPK-FM and KLTW-FM in Bend, and
KRCO-AM in Prineville. The system will also be used to manage
the broadcaster’s new community web portal, called MyCentralOregon.com.
According to Keith Shipman, Horizon President and CEO, the
technology provides the stations with a powerful, unified
solution that enables Horizon to be more efficient and maximize
profits.
“SDS Symphony brings a breath of fresh air to the U.S.
broadcast industry as an extremely
powerful, high-quality alternative to existing solutions on
the market and delivered by a company dedicated to serving
broadcasters,” Shipman said, explaining that he evaluated
a wide range of solutions to replace the company’s current
software before choosing the broadcast management system that
best met Horizon’s needs.
“We found that SDS Symphony met all of our objectives
– it’s intuitive, user friendly and integrates well
with our existing audio delivery system,” he explained,
adding that while the system is of high quality, it’s
valued properly for today’s broadcaster. “SDS Symphony
is a Cadillac traffic and billing system at a fraction of
the cost. And, most importantly, SDS has a strong commitment
to excellent customer service.”
SDS Symphony provides broadcasters with a common database
to integrate sales, traffic, programming, operations, and
accounting, enabling instantaneous communication between stations
and eliminating the need for data reentry and cross-verification.
Information can be shared across departments without the need
to re-key information or use paper. Users access information
on-line in real-time, filtered and formatted to meet their
particular needs, whether they’re programming airtime,
booking orders, scheduling promos, producing sales and commission
reports or enforcing credit rules.
“With SDS’s technology, data is always unified and
up-to-date, from traffic revisions to bookings to management
reports,” said Dave Cole, President of SDS, emphasizing
that the system’s two-way flow of data allows for faster
implementation, maximizes broadcasters’ efficiency and
profits, and reduces costs.
“SDS understands the challenges broadcasters face in
today’s continually evolving technological world,”
Cole said. “We’ve created in SDS Symphony a powerful,
efficient and flexible solution that gives radio and television
broadcasters the automated tools they need to succeed, today
and into the future.”
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