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SeaChange Personalizes Video-On-Demand Television Experience
with Launch of Affinity
May 15, 2008
Source: Seachange International
On-demand television
leader SeaChange International today unveiled SeaChange Affinity™
to help television operators optimize every title in their
on-demand libraries and ensure subscriber satisfaction in
spite of increasingly overwhelming content choices. One of
several TV personalization applications that run exclusively
on the Axiom On Demand open content delivery platform, Affinity
breaks through rising content challenges with socially-networked
television search capabilities that empower subscribers to
program their own on-demand viewing experience. Affinity will
debut at the Cable Show in New Orleans, and will be available
to operators later this year.
"Our industry's shared vision
for on-demand television is for tens of thousands of movie
and program choices satisfying every viewing desire,"
said Alan Hoff, SeaChange's senior director of on-demand solutions.
"We're well on the way to that widespread reality, but
even today operators aren't getting the most out of their
titles and subscriber satisfaction is at risk. SeaChange Affinity
overcomes this threat by enabling operators to turn VOD into
an individually managed and shared experience for every subscriber.
And Affinity will also capture attention for long-tail content
with promotions that target individual preferences."
What's in Affinity
SeaChange's Affinity provides next-generation social networking,
search and recommendation capabilities to increase the use
of an operator's entire on-demand library by integrating the
web's convenience with the on-demand television subscriber
experience.
The Affinity application is comprised of customized web portals
where subscribers set preferences, write recommendations,
rate content and share recommendations with other subscribers;
and, at the operator's site, a software application that adds
personalized on-demand content navigation to television's
existing on-demand guide.
Affinity's embedded recommendation engine responds to intelligence
such as content use, subscriber history and profiling to automatically
promote movies and programs according to subscriber preference.
Affinity offers automated recommendations and also allows
subscribers to share recommendations, searches, ratings and
commentaries with friends and family via the web portal, or
SeaChange-developed
applications for Facebook and other social networks.
How Affinity works
Subscribers use a PC, phone or other web-enabled device to
log into a website hosted by an operator, or by SeaChange.
The main portal view features recommended VOD content from
friends, or from the recommendation engine and operator promotions.
To make a recommendation to others, a subscriber simply selects
the content description and designates recipients from a friends
list. The Affinity portal's content hierarchy mirrors the
operator's on-demand guide.
Additionally, searches can be run on a range of parameters,
such as title, actor, director, genre, and peer ratings or
operator promotions. Subscribers can accept recommendations
and push the selected content to their "personal folders"
within the on-demand guide.
Axiom On Demand: Foundation for Affinity
SeaChange's Axiom On Demand open content delivery platform
is the source for billions of on-demand streams delivered
by Cablevision, Comcast, Cox, Rogers Cable, Virgin Media and
other cable and IPTV companies around the world. SeaChange
also announced today Axiom On Demand 5.0, the first VOD platform
to bring advanced search and social networking (Affinity),
time-shifting (ReStart TV), advanced advertising (AdPulse)
and gaming (Game Now Lite) to television.
SeaChange demonstrates on-demand's new era of personalization,
efficiency and profit at the National Cable Telecommunications
Association's Cable Show in New Orleans, May 18-20, booth
3529.
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