
SENNHEISER ACHIEVES RECORD RESULTS IN 2007
July 23, 2008
Source: Sennheiser
Audio specialist Sennheiser,
the parent company of Sennheiser Electronic Corporation located
in Old Lyme,
Connecticut, announced a positive balance for the fiscal year
2007 with worldwide sales up by 10.9 percent. Total global
sales at the Sennheiser Group amounted to €395.3 million
(approximately $626 million USD). With this result, Sennheiser
electronic GmbH & Co. KG is continuing the successful
series of results of recent years. Among the Sennheiser product
divisions, the headphones segment held the top position.
"We are very pleased to have completed fiscal year 2007
once again with two-digit growth," said Volker Bartels,
speaker for the executive team and president of manufacturing
and logistics, at Sennheiser's balance sheet
press conference held at the Wedemark, Germany headquarters
in July.
Sennheiser Group sales increased by 10.9 percent compared
to 2006 to a total of €395.3 million. In the same period,
earnings rose by 19.8 percent from €16.9 million (approximately
$27 million USD) to €20.2 million (approximately $32
million USD).
"All Sennheiser markets worldwide have developed positively.
In particular, the systematic expansion of our international
sales network and the opening up of further markets have contributed
to the good annual result," Bartels continued.
In spite of the weak dollar, the region of America increased
sales by 2.0 percent to €104.5 million (approximately
$165 million USD), thus remaining
Sennheiser's strongest region overall. After adjustment for
currency effects, this even represented an increase of 10.3
percent. The leading growth market was once again the region
of Northern and Eastern Europe, which recorded a 26.0 percent
rise in sales amounting to €79.8 million
(approximately $126 million USD).
All segments of the Sennheiser Group contributed to the successful
annual result. The front-runner was the headphones segment,
which saw a 19.7 percent increase in sales. With total sales
of €111.7 million/$177 million,
this product segment accounted for the largest share (28.3
percent) of Sennheiser Group sales. "This excellent result
was positively influenced by continued growth in the consumer
electronics sector and the worldwide market
development in mobile music," Bartels explained. "The
wireless technology product segment also recorded continuous
growth rates." As the second-strongest segment, with
sales of €102.9 million (approximately $163
million USD), wireless microphones achieved an increase of
9.2 percent compared to the previous year.
Output from the Sennheiser production sites amounted to €150.4
million (approximately $238 million), up by 2.2 percent over
the previous year. Further improvements in materials management
and the supply chain ensured
even higher profitability at the plants in Germany, Ireland
and the USA. "We were also able to implement activities
in the field of 'lean manufacturing' at all production locations,"
Bartels reported.
The positive development was also reflected in Sennheiser's
growing workforce: in 2007, the number of employees rose by
6.7 percent to an average of 1,976 employees worldwide.
As for 2008, the first six months of the year have already
been positive for Sennheiser. "We are expecting further
growth from expansion in the Asian market, in particular due
to the foundation of our subsidiaries in Japan and
China," said Bartels. At the same time, Sennheiser sees
further development potential in Europe. And the company is
equally positive about its future at the Sennheiser headquarters
in Wedemark. "We plan to consolidate our
production capacities at the site by building a new manufacturing
and technology center in the second half of 2008," Bartels
continued.
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